Timeliness is one of the biggest factors in a successful outbound motion, but one of the hardest to accurately measure at scale. However, with a systematic approach and the right tools, it's possible to reveal intent signals and surface them to Sales in real-time.
Nick Wentz, VP of Marketing at Clearbit Nick has over a decade of marketing experience, focusing in demand generation and growth marketing. Joining Clearbit in the early days, he now orchestrates a growing marketing team to deliver on strategic goals and partner closely with sales.
Matthew Ferriss, Senior Director of Enterprise Sales at Bombora Matthew is an experienced sales leader at Bombora, leading his team through the enterprise segment. With a rich history of selling marketing & sales data solutions, Matthew understands the importance of sales teams utilizing that data to make connections and close deals.