Plenty of research has proven the faster you respond to a lead, the more likely you are to qualify that lead and convert them into a paying customer. However, many B2B companies lack the framework for accountability, and the cross-departmental communication to make speed to lead a priority. Learn how to upend this and get that response time under 5 minutes.
Colin White, Head of Demand Generation at Clearbit With a background of advertising, marketing ops, and general growth know-how, Colin heads up the Demand Generation team at Clearbit. Based out of Montreal, Quebec, Colin brings his Canadian charm to Clearbit's marketing campaigns while caring for his dog, Alder.
Tara Robertson, Senior Manager of Demand Generation at Chili Piper Tara leads Demand Generation at Chili Piper, the leading inbound conversion software used by top B2B revenue teams like Twilio and Gong. She's also the host of Demand Gen Chat, a popular marketing podcast with long guest list of B2B marketing talent.
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