Gone are the days of Marketing handing over a lead to Sales and wiping their hands clean of it. With more goals tied to pipeline and revenue, Marketing leaders need to identify opportunities to help Sales hurry the sales cycle. Colin and Nick from Alyce will discuss several late-stage tactics they use to help Sales close more deals.
Colin White, Head of Demand Generation at Clearbit With a background of advertising, marketing ops, and general growth know-how, Colin heads up the Demand Generation team at Clearbit. Based out of Montreal, Quebec, Colin brings his Canadian charm to Clearbit's marketing campaigns while caring for his dog, Alder.
Nick Bennett, Director of Evangelism & Customer Marketing at Alyce Nick currently leads customer marketing at Alyce, a platform to help marketers harness gifting as a tactic to book meetings and accelarate pipeline. He's an experienced thought leader and podcaster, hosting Rep Your Brand & Real ABM.