The data dictionary for marketing leaders

The data dictionary for marketing leaders

Learn how to optimize your martech stack with the right combination of fit and intent data.

Read now
data-essentials-I

What's inside

1

Chapter 1

Introduction

What's the point of this B2B data primer anyway?

2

Chapter 2

First-party and third-party data

Defining first-, second-, and third-party data — and what to watch out for

3

Chapter 3

Fit: firmographic and employment data

The valuable context behind who is in your databases

4

Chapter 4

Intent: behavioral and contextual data

How to respond to the readiness stage of your lead

5

Chapter 5

How to use intent signals

How and why marketers should leverage intent signals

6

Chapter 6

Setting up your martech stack and activating your ICP

The 3 layers of your martech stack

7

Chapter 7

Focus your funnel: 10 ways to drive efficient revenue growth with Clearbit

How to drive efficient growth across your funnel

8

Chapter 8

Putting it all together

How to avoid using B2B data to be spammy, noisy, and just plain ineffective

Join our newsletter

Engaging stories and exclusive data, designed for our best customers. One useful issue each month.