Cover image for Data Essentials I: Master the elements of marketing personalization

data-essentials-I

What's the point of this B2B data primer anyway?

Introduction

Defining first-, second-, and third-party data — and what to watch out for

The valuable context behind who is in your databases

How to respond to the readiness stage of your lead

How and why marketers should leverage intent signals

How to avoid using B2B data to be spammy, noisy, and just plain ineffective

A primer on all the data types you need to master as a data-driven B2B SaaS marketer

A quick primer on all the data types you need to know as a data-driven B2B SaaS marketer