The Data Activation Platform
One place to enrich, combine, and activate your B2B data to discover new opportunities and accelerate revenue.
Weekly Visitor Report
Get a free weekly report of the companies visiting your website
Modern Lead Qualification
Discover & engage ideal customers ready to buy
A primer on all the data types you need to master as a data-driven B2B SaaS marketer
Chapter 1
What's the point of this B2B data primer anyway?
Chapter 2
Defining first-, second-, and third-party data — and what to watch out for
Chapter 3
The valuable context behind who is in your databases
Chapter 4
How to respond to the readiness stage of your lead
Chapter 5
How and why marketers should leverage intent signals
Chapter 6
How to avoid using B2B data to be spammy, noisy, and just plain ineffective
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