A primer on all the data types you need to master as a data-driven B2B SaaS marketer
What's the point of this B2B data primer anyway?
Defining first-, second-, and third-party data — and what to watch out for
The valuable context behind who is in your databases
How to respond to the readiness stage of your lead
How and why marketers should leverage intent signals
How to avoid using B2B data to be spammy, noisy, and just plain ineffective
Engaging stories and exclusive data, designed for our best customers. One useful issue each month.