Marketing & Growth

Guest post by Leonardo Federico, Founder at Plainflow [https://www.plainflow.com/] Data – especially if it can tell us anything about the habits and preferences of our customers and targets – offers a world of opportunity. But only if we can harness it. The explosion of data has lead some of the best marketing teams to flip their funnels upside down and directly target the people and companies most likely to buy their products. This is known as Account Based Marketing (ABM), and can only work

Website personalization for B2B buyers is a highly effective [https://blog.kissmetrics.com/b2b-content-personalization/] way to improve conversion rates, sales leads, content consumption, and more. But it’s tough to personalize for the 98% of B2B website traffic [https://blog.marketo.com/2014/05/whos-visiting-your-website-how-to-unmask-anonymous-visitors.html] that’s anonymous. Clearbit Reveal lets you see who’s coming to your website and gives you rich firmographic data on which to base your s

Adding Enrichment data to Marketo gives you over 85 new data points on every lead. Data that can be used for everything from increasing form conversion, providing better leads to sales, writing highly personalized emails at scale, and even knowing when your buyer changes jobs.

Guest post by Andrew Breen, President at Outshine [http://outshine.com/]. The most useful thing I've learned over my career is that a brands’ data is the shortest and best path to better marketing results. Companies that have superior data have a competitive advantage. Easy to say, hard to do. Building up that database from events, partners, social media, and webinar attendee lists takes sweat, blood, and time. However, companies like Clearbit can help augment your existing data, bringing you c

Pricing your SaaS product can seem like a guessing game – particularly if you’re pricing a brand new product. Luckily, there is a science to pricing. X.ai, a company building an AI assistant for your inbox, is an example of one of the few companies [https://labs.openviewpartners.com/anti-lean-startup-pricing/#.Wgnpj7D81T5] that went to market with a carefully calculated pricing structure on day one. Their final price of $39/mth was based on extensive research and customer discovery. In contras