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Marketing & Growth

Marketing & Growth

What you need to start personalizing your site with Clearbit Reveal

Featuresby Janet Choi on July 29, 2019

Every visitor to your website isn't a prospect — so, increase conversions by expanding beyond one-size-fits-all. Here's what you need to start personalizing your website with Clearbit Reveal.

Show, don't tell: automatically personalized content in collateral

Companyby Brian Hemeryck on June 21, 2019

Personalized visuals help us show, not tell, the benefits of our product. Learn how the growth team uses Clearbit to combine data and automation to create engaging collateral for customer-facing teams.

Behind the scenes: Building a personalized product demo page

Companyby Janet Choi on May 16, 2019

Marketers are always told to personalize everything, but putting that into practice is easier said than done. At Clearbit, we already have the data — but what happens next? Here's what we did to build a personalized product demo page that doubled conversions.

3 chat personalization tactics to engage target accounts

Marketing & Growthby Janet Choi on May 07, 2019

When you've got an account-based marketing plan [https://clearbit.com/blog/selecting-target-abm-accounts-using-data/] in place, you already know who you want to talk to. You've already spent a lot of energy, money, and time trying to attract the attention of these specific target companies — from outbound emails, paid ads, events, direct mail, and other demand gen initiatives. Live chat is the logical next step. Chat is an effective engagement tool because it offers a communication channel at t

The best plan for replacing Data.com

Salesby Janet Choi on April 24, 2019

Here's what to do if you’re transitioning from Data.com — and why it’s time to get more value from an enrichment solution beyond filling in contact data in a CRM.

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