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Marketing & Growth

Marketing & Growth

Building a data-driven martech stack that drives revenue

Marketing & Growthby Scott Strand on February 11, 2022

Data is essential in marketing, but it comes down to how you're using it. Find out how to approach building a modern martech stack that drives revenue.

4 monetization funnels for PLG companies moving upmarket

Marketing & Growthby Janet Choi on February 03, 2022

See the four types of monetization funnels that PLG companies can incorporate — and why multiple motions become a need as you start to move upmarket.

TAM, ICP, and Personas: What's the difference?

Marketing & Growthby Janet Choi on January 28, 2022

Learn what total addressable market (TAM), ideal customer profile (ICP), and buyer personas are, how they're different, and why they drive strategic growth.

What I wished I'd known when building our attribution model

Marketing & Growthby Julie Beynon on January 20, 2022

Consider these 3 takeaways when operationalizing an attribution model that combines lead and customer behaviors across the lifecycle.

Clearbit's marketing attribution model: how we built a single view of our customers

Marketing & Growthby Janet Choi on January 14, 2022

See how we built an attribution model that combines data from 10+ different sources to provide a single view of all our customer and lead journeys — enabling reporting, more relevant conversations, and insights to improve marketing.

The Standard in B2B Data

Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.

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