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Marketing & Growth

Marketing & Growth

How more data in HubSpot would’ve impressed my old boss

Marketing & Growthby Bradley Gula on December 17, 2019

Before my job at Clearbit, I lived, breathed, and cried marketing automation — everything in HubSpot. Here are a few examples what I could’ve done if only I had more data.

Using better focus to optimize conversions

Marketing & Growthby Janet Choi on November 22, 2019

In too many of our marketing channels, we continue to operate — and evaluate — for the masses. Let's explore why relying on blanket conversion metrics can lead you astray, how to measure for quality conversions, and three personalization methods to get you there.

Personalized lanes drive supersized conversions

Marketing & Growthby Bradley Gula on November 07, 2019

Freemium and enterprise can work in harmony to maximize revenue. Personalize the lead experience by creating two distinct tracks and automatically serving up the right one. Each track can be optimized for best-performing CTAs, headlines, chats, and more, to boost conversions all along the way.

Frame.io unlocked B2B advertising on Facebook — and tripled match rates

Marketing & Growthby Janet Choi on September 17, 2019

Using Clearbit X Audiences, Frame.io saw their match rates go up more than triple, from 15% to 50%. The B2B business could target with the precision of LinkedIn and get the lower costs and greater ROI of Facebook advertising that consumer brands typically see.

How to improve site conversions at peak intent

Marketing & Growthby Janet Choi on August 23, 2019

So many marketers spend time trying to chase more leads while there's a whole pool of people giving you subtle clues who have been there the whole time: your website visitors. Here's how to take better leverage high intent to improve your marketing strategies throughout the buyer's journey.

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