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Marketing & Growth

Marketing & Growth

How to select your ABM accounts using data

Marketing & Growthby Janet Choi on March 28, 2019

The success of account-based marketing all starts with choosing the right accounts. Here's how one company built and fine-tuned their data-driven account selection process.

How we use social media ads to capture leads at Clearbit

Companyby Nick Wentz on March 06, 2019

Facebook’s Lead Ads are a mobile-optimized way of capturing email addresses. Learn how we use Clearbit and Zapier to transform one data point into high-ROI B2B leads.

How to optimize B2B retargeting with Reveal in Google Analytics

Featuresby Janet Choi on February 22, 2019

The ability to hone in on a very particular set of leads changes the retargeting game, introducing a whole new level of control and ability to personalize. Here's how to use Reveal in Google Analytics and Google Ads to create highly personalized retargeting campaigns.

How we run targeted demand generation at Clearbit

Companyby Nick Wentz on February 08, 2019

We all know that one-size-fits-all marketing doesn’t work. Here on Clearbit’s growth team, we run targeted demand gen campaigns that use our own data and tools for segmentation, personalization, and low-friction signup. Here's how.

Bridging the marketing-sales divide with data

Salesby Janet Choi on February 01, 2019

Sales and marketing teams should be on the same page but they often don't get along. We examine how to deal with the tension with a learning loop system based on contextual lead data. Get your sales and marketing teams in sync and help them both succeed, together.

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