The Data Activation Platform
One place to enrich, combine, and activate your B2B data to discover new opportunities and accelerate revenue.
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Optimize Ad Channels for Efficiency
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Get the guide to learn how to use attribution to showcase your impact on the business and drive more revenue.
Chapter 1
An introduction to marketing attribution
Chapter 2
Learn how to lay the groundwork for your attribution model with hidden form fields, UTM parameters, and more
Chapter 3
A breakdown of the different types of attribution models from first-touch to time decay and everything in between
Chapter 4
Ways to gather qualitative data points
Chapter 5
Learn how to use attribution insights to make strategic decisions
Chapter 6
Behind the scenes: how Clearbit and Envoy built their attribution models
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