Attribution reporting for marketing ops teams

Learn how to build or refine your attribution model with advice from Julie Beynon, Head of Analytics at Clearbit, and Craig Jordan, Founder and CEO at SaaScend.

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What's inside

Chapter 1

Introduction to marketing attribution

An introduction to marketing attribution

Chapter 2

How to build a data-driven foundation for your attribution model

Learn how to lay the groundwork for your attribution model with hidden form fields, UTM parameters, and more

Chapter 3

Types of attribution models

A breakdown of the different types of attribution models from first-touch to time decay and everything in between

Chapter 4

Measuring the unmeasurable

Ways to gather qualitative data points

Chapter 5

Put your data to work

Learn how to use attribution insights to make strategic decisions

Chapter 6

How Clearbit and Envoy built successful attribution strategies

Behind the scenes: how Clearbit and Envoy built their attribution models

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