Marketing attribution for the revenue-driven marketer

Marketing attribution for the revenue-driven marketer

Get the guide to learn how to use attribution to showcase your impact on the business and drive more revenue.

Attribution book cover

What's inside

1

Chapter 1

Introduction to marketing attribution

An introduction to marketing attribution

2

Chapter 2

How to build a data-driven foundation for your attribution model

Learn how to lay the groundwork for your attribution model with hidden form fields, UTM parameters, and more

3

Chapter 3

Types of attribution models

A breakdown of the different types of attribution models from first-touch to time decay and everything in between

4

Chapter 4

Measuring the unmeasurable

Ways to gather qualitative data points

5

Chapter 5

Put your data to work

Learn how to use attribution insights to make strategic decisions

6

Chapter 6

How Clearbit and Envoy built successful attribution strategies

Behind the scenes: how Clearbit and Envoy built their attribution models

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