Learn how to build or refine your attribution model with advice from Julie Beynon, Head of Analytics at Clearbit, and Craig Jordan, Founder and CEO at SaaScend.
An introduction to marketing attribution
Learn how to lay the groundwork for your attribution model with hidden form fields, UTM parameters, and more
A breakdown of the different types of attribution models from first-touch to time decay and everything in between
Ways to gather qualitative data points
Learn how to use attribution insights to make strategic decisions
Behind the scenes: how Clearbit and Envoy built their attribution models
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