The Data Activation Platform
One place to enrich, combine, and activate your B2B data to discover new opportunities and accelerate revenue.
Weekly Visitor Report
Get a free weekly report of the companies visiting your website
Optimize Ad Channels for Efficiency
Learn to adapt your ad strategies to weather any storm
Learn how to build a B2B SaaS lead qualification system that drives revenue with lead scoring and routing frameworks, tools, and best practices for your company's stage of growth.
Chapter 1
What's in this guide and a quick glossary of terms
Chapter 2
An overview of lead scoring concepts that are central to scaling
Chapter 3
Lead scoring maturity benchmarks and how scoring systems evolve to fit growing companies
Chapter 4
A sampling of real-life B2B SaaS scoring methods, from basic to advanced
Chapter 5
The data attributes, tools, and resourcing questions that go into building lead scoring systems
Chapter 6
Behind the scenes: what we learned at Clearbit about getting lead scoring right
Chapter 7
What good lead routing systems look like
Chapter 8
Lead routing maturity benchmarks and when you're ready for a dedicated routing platform
Chapter 9
The tools, operational mindset, and ownership of lead routing systems
Chapter 10
What happens after the score: from lead qualification and routing to go-to-market orchestration
Chapter 11
Mistakes to avoid and takeaways from practitioners in sales, marketing, and revops in the Clearbit community
Newsletter
Engaging stories and exclusive data, designed for our best customers. One useful issue each month.