Data-Driven Sales brings together experts from high-growth SaaS companies, and shows exactly how they have used data to transform their companies. Written by 10 guest authors and covering topics like pricing, automating outbound, sales forecasting, hiring, and much more.
This book provides actionable ways you can drastically improve every part of your sales processes. A must read for anyone in B2B sales.
Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn't.
Choosing the right pricing for your customers
Kyle Poyar Director of Market Strategy at OpenView
How one marketer used data and machine learning to solve his lead quality problem
Francis Brero Co-founder and Chief Revenue Officier at MadKudu
Using data and Outbound Ops to scale outbound sales
Ben Salzman & Kyle Williams Co-founders of Dogpatch Advisiors
How Segment increased outbound email conversion by 200%
Michael Thomas Founder of SimpleData and freelance journalist
The art and science of predictive sales forecasting
Neil Ryland CRO at Peakon
How DigitalOcean closes more enterprise deals with automated sales triggers
Ed Fry Growth at Hull
How Hubspot accelerated growth by optimizing sales compensation
David Skok VC at Matrix Partners, and the author of forEntrepreneurs
How to enable your team with great data and a repeatable sales process
Don Otvos Head of Solutions Engineering at Salesloft
Using data to measure, motivate, and improve your sales team’s performance
Taft Love Global Head of Sales Development and Sales Operations at SmartRecruiters