Paid advertising in a world of rising cost

Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable. Get the guide to learn how to optimize and adapt your ad strategies to weather any storm.

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What's inside

Chapter 1

Introduction to paid advertising

Learn why acquisition costs are going up and what to do about it

Chapter 2

CAC: What it is, why it’s rising, and why marketers should care

Learn why you need to care about customer acquisition cost and how to calculate it

Chapter 3

Adjusting your paid ads strategy

Learn how to create and capture demand for long-term results

Chapter 4

Activating your ICP for ads

Learn how to activate your ICP by building targeted ads that convert

Chapter 5

Adapt your ad strategies to weather any storm

Why now is the time to adapt your ad strategies

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