Data-Driven Marketing was written by some of the best minds in B2B SaaS Marketing. Covering everything from website personalization, to SEO, to competitive marketing and PR, our authors break down exactly how they use data to grow faster.
Download the 11-Chapter Guide to B2B Marketing
Stop guessing. Learn how marketers from the best SaaS companies are leveraging data to grow.
The companies that master the use of data in their marketing efforts are the ones that win.
A breakdown of top-performing SaaS retention emails at CloudApp, AdRoll, and CoSchedule
Janet Choi, Head of Content, Clearbit
A primer on B2B website personalization that reveals the tools, data, and workflows used at Optimizely, Citrix, and BMI Research.
Cara Harshman, B2B Storyteller and Content Marketer
A step-by-step playbook for writing content that ranks on organic search.
Bernard Huang, Co-founder of Clearscope and Mushi Labs
How smart startups use data to get media attention
Brian Dema, Marketing Strategy at Silicon Valley Bank
How the best B2B companies use data to optimize onboarding and increase conversion
Ty Magnin, Director of Marketing at Appcues
Using data to target, scale, and measure ABM programs.
Charlie Liang, Director of Marketing at Engagio
How Zapier uses A/B testing to improve their search performance and massively increase organic traffic
Emily Friedlander, Marketing and SEO Accounts at Rankscience
The clever email personalization tactics and segmentation strategies of top SaaS companies
Anna Jacobsen, Education Director at Drip
How to build and run automated competitive marketing campaigns and win back customers
Brianne Kimmel, Growth Marketing at Zendesk
The real marketing attribution models, funnel metrics, and analytics stacks at today's best B2B SaaS companies
Emily Ritter, Director of Marketing at Mode Analytics
Engaging stories and exclusive data, designed for our best customers. One useful issue each month.