A successful SaaS company can have thousands of potential leads at the top of their sales funnel. But only a fraction of these leads will become customers. The process of filtering through those thousands of opportunities to find the best ones is called lead qualification. This is an integral part of the sales process. Without it, your sales and marketing teams won't be able to prioritize their activity and will waste time on leads who will never convert. In this post, we will take you through
Enrichment is all about automatically discovering customer data, and turning a simple email address (or domain name) into a complete picture of your customer. However, this just skims the surface of what you can do. With access to over 85 data points and plenty of integrations with the tools you use daily, it just takes a little know-how to build powerful solutions that can transform your sales and marketing efforts. With this in mind, we have compiled a guide to the most common Enrichment u
Adding a Chat widget to your site is a great way of interacting with potential customers, answering questions, and closing deals. We've been experimenting with using Drift [http://drift.com] on Clearbit's main site to do just that and the results have been great, but with one catch. We were finding the volume of chat messages was too much for our team, and there was a lot of noise for little signal. Essentially we were getting bogged down dealing with a lot of unqualified customers. So we de
Our Prospector API recently turned one year old, and we're quite proud of how much the product has grown in that year. We've learned a few things along the way as well. API first companies aren’t just about RESTful APIs, they’re about fully integrating into existing workflows and getting the data to where it needs to be. On that note, we're very happy to show you our new Salesforce Prospector integration. With Salesforce Prospector you can quickly build targeted lead lists directly in Salesfor
The following is a guest post from our friends over at Madkudu. Using third party data (Clearbit's in this case) Madkudu analyzed the sales velocity of 45,000 qualified leads over 9 representative SaaS companies. They had some very interesting findings. I'll let them take it from here. :) -------------------------------------------------------------------------------- A few weeks ago we were chatting in MadKudu HQ about the sales practices at a few of our customers - how they identified the
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