Sales

Behind every successful product is a series of delightful experiences for users. While some are core to the actual value prop of the product, others are as simple as playful copy or design. For example, when you’re about to send a Mailchimp campaign, they show you their mascot’s sweating finger hovering over a big red button: Maybe something fun like this fits with your product and your brand, or maybe not. But moments of delight come in all shapes and sizes, and we recently spotted one in S

An effective way of sourcing new leads for your business is by looking for companies that are similar to your existing customers. Similar both in terms of size, but also market--essentially going after your customer's competitors. Clearbit's Discovery API [https://clearbit.com/discovery] can help you find these leads programatically using our clustering algorithms to search for similar companies. Our most successful outbound campaign to date has been powered by a similar lead list. For example

If your business has an inbound sales process then you're probably measuring the quality of leads. Knowing how important a lead is helps with prioritizing followups effectively. Proactively reaching out to valuable leads and giving them the white-gloves treatment can also help conversion. At Clearbit we have a system that scores incoming leads based on our data, and sends us an email alert when a high value lead, such as a company that's raised money, signs up. Today I want to release the libr