By Etai Coles, Head of Marketing at Xplenty [https://xplenty.com]. Today's businesses have access to an incredible amount of data. Yet even with all that information, many don’t know how to use it or how to get that data into a place where they can use it effectively. That's why I’m really excited about the Xplenty and Clearbit integration. You can get enriched customer and lead data synced across all your different sales and marketing tools. Clearbit already does a great job of enriching y
A guest post by Ed Fry, Head of Growth @ Hull.io If you’ve read the latest chapter in Data Driven Sales [https://clearbit.com/books/data-driven-sales/sales-triggers], you may have marveled at how DigitalOcean drastically improved their sales efficiency with trigger based sales outreach. If you missed it, they improved enterprise conversion rates by 30%. Combining firmograpic data with product usage data, they were able to alert the sales team whenever a promising account had usage that indicat
Fresh on the heels of the latest chapter of our Book, Data Driven Sales [https://clearbit.com/books/data-driven-sales], we’re excited to announce Reveal Loop in Salesforce. A perfect marriage of our IP address lookup service Reveal, and our Prospector service, that lets you build lead lists from companies that have anonymously visited your website. In this example we're building a prospect list from companies with more than 200 employees, who have visited our website within the last day! The
A guest post by Dave Gerhardt, Director of Marketing @ Drift Live chat is a fantastic way to engage your site's visitors and can have a huge impact on increasing your conversion rates. However, live chat also has its downsides. Unqualified sales conversations and increased support requests, all that need to be responded to in real time, can be a huge drain on any team. The new Clearbit Reveal [https://clearbit.com/platform/reveal] and Drift Messaging [https://drift.com] integration now allows
This article is specifically for the Salesforce users out there. For a more general overview on lead qualification, see the modern guide to lead qualification. [https://clearbit.com/resources/books/lead-qualification] Salesforce is an ideal place to do lead qualification and scoring as it is typically the system of record and where all lead, contact, and account information lives. Building a lead scoring process in Salesforce offers two key benefits: 1. Enriched data with demographic attribut
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