Sales

A guest post by Ed Fry, Head of Growth @ Hull.io If you’ve read the latest chapter in Data Driven Sales [https://clearbit.com/books/data-driven-sales/sales-triggers], you may have marveled at how DigitalOcean drastically improved their sales efficiency with trigger based sales outreach. If you missed it, they improved enterprise conversion rates by 30%. Combining firmograpic data with product usage data, they were able to alert the sales team whenever a promising account had usage that indicat

Fresh on the heels of the latest chapter of our Book, Data Driven Sales [https://clearbit.com/books/data-driven-sales], we’re excited to announce Reveal Loop in Salesforce. A perfect marriage of our IP address lookup service Reveal, and our Prospector service, that lets you build lead lists from companies that have anonymously visited your website. In this example we're building a prospect list from companies with more than 200 employees, who have visited our website within the last day! The

A guest post by Dave Gerhardt, Director of Marketing @ Drift Live chat is a fantastic way to engage your site's visitors and can have a huge impact on increasing your conversion rates. However, live chat also has its downsides. Unqualified sales conversations and increased support requests, all that need to be responded to in real time, can be a huge drain on any team. The new Clearbit Reveal [https://clearbit.com/platform/reveal] and Drift Messaging [https://drift.com] integration now allows

A successful SaaS company can have thousands of potential leads at the top of their sales funnel. But only a fraction of these leads will become customers. The process of filtering through those thousands of opportunities to find the best ones is called lead qualification. This is an integral part of the sales process. Without it, your sales and marketing teams won't be able to prioritize their activity and will waste time on leads who will never convert. In this post, we will take you through

Enrichment is all about automatically discovering customer data, and turning a simple email address (or domain name) into a complete picture of your customer. However, this just skims the surface of what you can do. With access to over 85 data points and plenty of integrations with the tools you use daily, it just takes a little know-how to build powerful solutions that can transform your sales and marketing efforts. With this in mind, we have compiled a guide to the most common Enrichment u