Topics Sales

How Gong improved form conversion by 70% and fast-tracks ideal leads

Sales by Gaines Murfee on

Gong was doing what most SaaS companies do: they made prospects who wanted a demo fill out a long form and wait for an SDR to contact them in order to move forward. Find out how Director of Marketing Automation at Gong, Noa Farber improved the experience using Clearbit and Chili Piper.  Read more

The best plan for replacing Data.com

Sales Marketing & Growth by Janet Choi on

Here's what to do if you’re transitioning from Data.com — and why it’s time to get more value from an enrichment solution beyond filling in contact data in a CRM.  Read more

How to actually personalize outbound emails to drive results

Sales by Janet Choi on

If you want to personalize outbound emails to drive results, you need a way to accurately target your audience. In this article, we'll cover how to send cold emails that drive results by using data to reach the right people and even find warmer leads for outbound at the right time.  Read more

How Proposify improved sales ops to scale and enable their team

Sales by Emily Stephen on

Patrick Edmonds, CMO at Proposify, knew his growing sales team couldn't continue losing time manually processing hundreds of leads very day. A partnership with Outshine revamped Proposify's tech stack to automate and identify the leads that fit their ideal customer persona.  Read more

How to generate quality leads for outbound at scale

Sales by Janet Choi on

One of the biggest challenges sales teams face isn't necessarily closing leads — it's finding more of them. We ran into this in the early days of Clearbit. A few years ago, we had a group of customers who'd come almost entirely from a healthy flow of inbound organic leads, but  Read more