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B2B sales funnels: Why your website is a gold mine for sales

Salesby Clearbit Team on September 26, 2022

In everyday life as in sales, knowledge is power. If your reps aren’t leveraging every bit of intent data-driven knowledge at their disposal, they are leaving money on the table. Here's how intent data from your B2B website empowers sales.

How to use intent data to personalize B2B sales

Salesby Clearbit Team on September 22, 2022

If sales and marketing burn up too much money chasing low-quality leads, growth becomes impossible. How do you keep customer acquisition costs down? Instead of always chasing new, variable-quality leads for variable results, do more with what you already have by leveraging intent data.

Accurate sales forecasting: Moving from intuition to data

Salesby Clearbit Team on September 05, 2022

Sales forecasting is a systematic process of estimating how much sales a person, team, or company will record within a specific period. Accurate sales forecasting provides the company with insights to make informed decisions.

Data enrichment: What is it and how can it improve marketing outcomes?

Salesby Janet Choi on August 19, 2022

Enrichment is a game-changer. Without out, you have limited info about leads — requiring time and effort to research and figure out who you're dealing with.

The 4 rules for sending cold email that converts

Salesby Guillaume Cabane on January 01, 2021

Guest post by Guillaume Cabane, ex-VP of Growth at Drift [https://drift.com] and co-founder of HyperGrowth Partners [https://www.linkedin.com/in/cabane/] The days of “spray and pray” email are over. Just consider these statistics: The average cold email response rate is 1%, which means for every 100 people you email, you’re getting through to one person (and probably bothering the other 99). Meanwhile, the average success rate of an email phishing attack is 0.1%, which really isn’t that much

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