Guest post by Guillaume Cabane, ex-VP of Growth at Drift [https://drift.com] and co-founder of HyperGrowth Partners [https://www.linkedin.com/in/cabane/] The days of “spray and pray” email are over. Just consider these statistics: The average cold email response rate is 1%, which means for every 100 people you email, you’re getting through to one person (and probably bothering the other 99). Meanwhile, the average success rate of an email phishing attack is 0.1%, which really isn’t that much
Instead of reviewing accounts one-by-one, what if reps could get a heads-up about key intent signals throughout the buying and customer journeys? And what if they knew who's most important to contact, when, and why?
Enrichment is a game-changer. Without out, you have limited info about leads — requiring time and effort to research and figure out who you're dealing with.
Mastering speed to lead for B2B starts with a well-designed system. Learn why speed closes leads, what's getting in your way, and how to rev up the buying experience.
Engaging stories and exclusive data, designed for our best customers. One useful issue each month.