Marketing & Growth

Marketing & Growth

The what, why, and how of B2B customer segmentation

Marketing & Growthby Jenny Thai on April 22, 2022

Marketing to everyone is like marketing to no one. That’s where customer segmentation comes in.

How to start awareness advertising for long-term growth

Marketing & Growthby Janet Choi on April 15, 2022

If you don't add awareness campaigns to your B2B paid strategy, you'll run out of demand to capture. Learn how to set awareness ad goals, get buy-in, and measure success.

What is lead enrichment? A beginner's guide for B2B marketers

Marketing & Growthby Jenny Thai on April 13, 2022

Learn what lead enrichment is — and why B2B marketers need it to accelerate the funnel.

Introducing the Weekly Pet Report

Marketing & Growthby Pekachu on April 01, 2022

We're howling with excitement to introduce Clearbit's Weekly Pet Report — a free analysis of the goodest boys and girls (based on total cuddles) that visited your website in the last 7 days.

Building a foundation for data-driven growth: 5 tips from Sendoso’s Kris Rudeegraap

Marketing & Growthby Jenny Thai on March 23, 2022

From future-proofing your tech stack to evolving your ICP, Sendoso CEO and co-founder Kris Rudeegraap shares his strategies and insights on data-driven growth.

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