Marketing & Growth

Demand generation vs. lead generation: How to enhance your B2B marketing

Marketing & Growthby Jess Cody on March 02, 2023

Both demand generation and lead generation are important concepts in an outreach strategy. Learn the differences, key methods, and how they can work together.

What is customer acquisition cost (CAC) and how to calculate it

Marketing & Growthby Alex Ross on February 21, 2023

To ensure a strong ROI in outreach campaigns, businesses need to master their customer acquisition cost. Check out our guide on CAC to optimize your operations.

Intent-based marketing: How to target better B2B leads for your business

Marketing & Growthby Alex Ross on February 16, 2023

Intent-based marketing is a way for businesses to target the right prospects at the right time. Learn how to successfully start this method in our comprehensive guide.

3 Tips for a more effective data stack

Marketing & Growthby Alex Ross on January 12, 2023

Data-driven decision-making is powered by your tech stack. Learn how to build a more effective data stack with tips from top data experts.

Simple tips for better lead scoring

Marketing & Growthby Alex Ross on January 10, 2023

Want to improve your lead scoring? Start simple, experiment with a diversity of tactics, and then iterate, that's what the experts say.

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