Marketing & Growth

Marketing & Growth

5 takeaways for marketers from The Second Lever, Mutiny’s virtual event

Marketing & Growthby Jenny Thai on July 14, 2022

Growth at all costs may no longer make sense, but one thing we can be certain about in these uncertain times is that marketers have a vital role to play in growing revenue efficiently.

What is revenue-driven marketing? And why you need it more than ever

Marketing & Growthby Nick Wentz on July 07, 2022

Revenue-driven marketing starts with a shift in mindset. From driving leads and MQLs to driving pipeline and revenue. From growing at all costs to growing efficiently and sustainably.

A guide to building your website personalization strategy

Marketing & Growthby Justin Tsang on June 14, 2022

Creating a personalized web experience that converts can’t be done on a whim. Hear from Clearbit’s Growth Product Manager, Justin Tsang as he shares his approach to creating a personalized website strategy.

Website visitor tracking for B2B marketing: A beginner's guide

Marketing & Growthby Jenny Thai on June 06, 2022

By uncovering who’s on your site and which visitors match your ideal customers, website visitor tracking enables you to run data-driven B2B marketing campaigns and serve up personalized experiences for potential customers.

The what, why, and how of B2B customer segmentation

Marketing & Growthby Jenny Thai on April 22, 2022

Marketing to everyone is like marketing to no one. That’s where customer segmentation comes in.

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