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Marketing & Growth

Marketing & Growth

Crawl, walk, run: An inside look at Clearbit's lead qualification evolution

Marketing & Growthby Nick Wentz on December 22, 2021

Since Clearbit was founded in 2015, our approach to lead qualification has evolved, along with our scale, resources, and goals.

When and how to develop a PQL framework

Marketing & Growthby Jenny Thai on December 15, 2021

Should your company implement a PQL framework? Here are 5 things to consider.

What is 2D lead scoring?

Marketing & Growthby Jenny Thai on December 08, 2021

All about B2B SaaS two-dimensional lead scoring — combining behavioral and fit data — so that your sales and marketing teams can focus on the leads that matter most.

4 Marketo automation workflows you need to know

Marketing & Growthby Scott Strand on November 10, 2021

See first-hand how to drive better conversion results along a lead's buying journey — using Marketo with enhanced data and marketing automation.

Know your hand-raisers: why marketing to your user base isn’t working anymore

Marketing & Growthby Janet Choi on October 21, 2021

To scale, product-led companies need strategies on top of the product to generate pipeline. See how top PLG companies found the gap between buyers and users.

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