Marketing & Growth

Attribution modeling isn’t dead, but it isn’t perfect, either

Marketing & Growthby Alex Ross on January 05, 2023

When it comes to marketing attribution, stop chasing the “perfect” model, prioritize what works for your business, and focus on insights. Get tips on how to build the best attribution model for your business from top data experts.

7 lessons on revenue-driven marketing from top B2B experts

Marketing & Growthby Alex Ross on December 20, 2022

What does it take to build a strong revenue-driven marketing team? Here are 7 lessons from top B2B experts who have been there.

Operationalize your ICP: How to generate audiences with high revenue potential in Clearbit

Marketing & Growthby Jess Cody on November 29, 2022

Learn how to make your ICP actionable by plugging it into Clearbit, where you can create tangible audiences to send to marketing tools.

Personalized lanes drive supersized conversions

Marketing & Growthby Bradley Gula on November 23, 2022

Freemium and enterprise can work in harmony to maximize revenue. Personalize the lead experience by creating two distinct tracks and automatically serving up the right one. Each track can be optimized for best-performing CTAs, headlines, chats, and more, to boost conversions all along the way.

The three layers of your martech stack

Marketing & Growthby Jess Cody on November 22, 2022

Learn how to keep your go-to-market tools coordinated and focused on ICP prospects.

The Standard in B2B Data

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