Learn what total addressable market (TAM), ideal customer profile (ICP), and buyer personas are, how they're different, and why they drive strategic growth.
Consider these 3 takeaways when operationalizing an attribution model that combines lead and customer behaviors across the lifecycle.
See how we built an attribution model that combines data from 10+ different sources to provide a single view of all our customer and lead journeys — enabling reporting, more relevant conversations, and insights to improve marketing.
B2B intent data is a marketer’s best friend. Here’s how to make the most of intent data in your marketing efforts.
Today we’re sharing how we structure our lead qualification stack at Clearbit to process new leads, make sure they go to the right place, and more.
Engaging stories and exclusive data, designed for our best customers. One useful issue each month.