From ad platforms to sponsorships, B2B marketing costs are rising. Find out what's driving up costs — and learn why you need to update your GTM playbooks going forward.
Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff.
Close that gap between the ICP definition on a slide deck somewhere, and the real people you’re trying to reach in the world by activating your ICP.
Marketers are under pressure to deliver revenue — while facing challenges like rising acquisition costs and decreasing budgets. Learn how we help our customers activate their ICP and drive revenue.
If the last few years have taught us anything, it’s that marketing is a vital driver of growth, specifically revenue growth. This is why so many marketing teams are shifting towards revenue-driven marketing strategies.
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