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Marketing & Growth

Marketing & Growth

TAM, ICP, and Personas: What's the difference?

Marketing & Growthby Janet Choi on January 28, 2022

Learn what total addressable market (TAM), ideal customer profile (ICP), and buyer personas are, how they're different, and why they drive strategic growth.

What I wished I'd known when building our attribution model

Marketing & Growthby Julie Beynon on January 20, 2022

Consider these 3 takeaways when operationalizing an attribution model that combines lead and customer behaviors across the lifecycle.

Clearbit's marketing attribution model: how we built a single view of our customers

Marketing & Growthby Janet Choi on January 14, 2022

See how we built an attribution model that combines data from 10+ different sources to provide a single view of all our customer and lead journeys — enabling reporting, more relevant conversations, and insights to improve marketing.

A marketer’s guide to B2B intent data

Marketing & Growthby Jenny Thai on January 05, 2022

B2B intent data is a marketer’s best friend. Here’s how to make the most of intent data in your marketing efforts.

Tools of the trade: Clearbit’s lead qualification tech stack

Marketing & Growthby Jenny Thai on December 29, 2021

Today we’re sharing how we structure our lead qualification stack at Clearbit to process new leads, make sure they go to the right place, and more.

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