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Marketing & Growth

Marketing & Growth

The budget crunch: Why marketing costs are rising across B2B SaaS

Marketing & Growthby Jenny Thai on August 17, 2022

From ad platforms to sponsorships, B2B marketing costs are rising. Find out what's driving up costs — and learn why you need to update your GTM playbooks going forward.

Re-think lead forms to increase conversion without sacrificing quality

Marketing & Growthby Clearbit Team on August 16, 2022

Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff.

How to create & activate your ICP for more efficient B2B ad campaigns

Marketing & Growthby Jenny Thai on August 11, 2022

Close that gap between the ICP definition on a slide deck somewhere, and the real people you’re trying to reach in the world by activating your ICP.

3 ways Clearbit enables revenue-driven marketing

Marketing & Growthby Jess Cody on July 21, 2022

Marketers are under pressure to deliver revenue — while facing challenges like rising acquisition costs and decreasing budgets. Learn how we help our customers activate their ICP and drive revenue.

3 rules for building a revenue-driven marketing strategy

Marketing & Growthby Alex Ross on July 15, 2022

If the last few years have taught us anything, it’s that marketing is a vital driver of growth, specifically revenue growth. This is why so many marketing teams are shifting towards revenue-driven marketing strategies.

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