Topics Marketing & Growth

The B2B Playbook for Personalizing Chat

Marketing & Growth by Jordan Crawford on

The complete and detailed playbook for personalizing chat for B2B site visitors — quick win tactics, high-converting 1:1 targeting, how to build a lead-qualifying bot, and more.  Read more

Orchestrate B2B Facebook ads across the marketing funnel

Marketing & Growth by Janet Choi on

Build dynamic audiences based on Salesforce stage to automatically serve the right ads on Facebook — based on where prospects are in their journey.  Read more

Convert 5x more B2B leads on your website with just these 2 tools

Marketing & Growth by Janet Choi on

You have just 10 seconds to capture a lead's interest when they visit your website. If you’re getting lots of site visitors but are disappointed with how few of them convert to leads, it’s time to make those first few seconds really count.  Read more

Facebook targeting for B2B companies: how to do it better

Marketing & Growth by Bradley Gula on

More than 1.5 billion people log on to Facebook every day. Here's how you can add LinkedIn-level targeting to build more relevant Facebook ads with a greater reach, better audience, and painless updates.  Read more

Rethinking lead forms: increase conversion without losing quality

Marketing & Growth by Janet Choi on

Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff.  Read more