Topics Marketing & Growth

The process I used for 200+ user research interviews

Marketing & Growth by Sam DeBrule on

Everything Sam DeBrule, co-founder of Journal, learned about user research — interview questions, outreach strategy, tool recommendations, and more to help you get started too.  Read more

3 top challenges facing product-led growth marketers

Marketing & Growth by Janet Choi on

Marketers from product-led growth companies Trello, Wistia, and Zendesk weigh in on the top challenges they face.  Read more

Personalized marketing for B2B: How to get started and improve your ROI

Marketing & Growth by Janet Choi on

B2B marketers know the power of personalizing marketing — but in reality, it's a challenge to implement. Here's an overview of what digital marketing personalization takes — with plenty of ideas to get you started.  Read more

3 No-brainer conversion tactics for product-led growth

Marketing & Growth by Janet Choi on

Tactics you can implement today to improve conversion in your product-led growth funnel, from SaaS growth experts Guillaume Cabane and Martin Gontovnikas.  Read more

5 ways to personalize your website content in 2021

Marketing & Growth by Janet Choi on

Web personalization facilitates the path to conversion for the leads you most care about. In this article, we'll break down how you can improve conversion with personalized web content — starting by identifying your audiences and customizing specific site elements for those audience segments.  Read more