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Marketing & Growth

When and how to develop a PQL framework

Marketing & Growthby Jenny Thai on December 15, 2021

Should your company implement a PQL framework? Here are 5 things to consider.

What is 2D lead scoring?

Marketing & Growthby Jenny Thai on December 08, 2021

All about B2B SaaS two-dimensional lead scoring — combining behavioral and fit data — so that your sales and marketing teams can focus on the leads that matter most.

4 Marketo automation workflows you need to know

Marketing & Growthby Scott Strand on November 10, 2021

See first-hand how to drive better conversion results along a lead's buying journey — using Marketo with enhanced data and marketing automation.

Know your hand-raisers: why marketing to your user base isn’t working anymore

Marketing & Growthby Janet Choi on October 21, 2021

To scale, product-led companies need strategies on top of the product to generate pipeline. See how top PLG companies found the gap between buyers and users.

No cookies, no problem: the new key to leverage machine learning in advertising

Marketing & Growthby Janet Choi on October 01, 2021

Third-party cookies are going away but there's an even better way for B2B advertisers to leverage the machine learning and algorithms that power ad plaforms.

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