Marketing & Growth

Marketing & Growth

3 Tips for a more effective data stack

Marketing & Growthby Alex Ross on January 12, 2023

Data-driven decision-making is powered by your tech stack. Learn how to build a more effective data stack with tips from top data experts.

Simple tips for better lead scoring

Marketing & Growthby Alex Ross on January 10, 2023

Want to improve your lead scoring? Start simple, experiment with a diversity of tactics, and then iterate, that's what the experts say.

Attribution modeling isn’t dead, but it isn’t perfect, either

Marketing & Growthby Alex Ross on January 05, 2023

When it comes to marketing attribution, stop chasing the “perfect” model, prioritize what works for your business, and focus on insights. Get tips on how to build the best attribution model for your business from top data experts.

7 lessons on revenue-driven marketing from top B2B experts

Marketing & Growthby Alex Ross on December 20, 2022

What does it take to build a strong revenue-driven marketing team? Here are 7 lessons from top B2B experts who have been there.

Operationalize your ICP: How to generate audiences with high revenue potential in Clearbit

Marketing & Growthby Jess Cody on November 29, 2022

Learn how to make your ICP actionable by plugging it into Clearbit, where you can create tangible audiences to send to marketing tools.

Join our newsletter

Engaging stories and exclusive data, designed for our best customers. One useful issue each month.