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Marketing & Growth

Marketing & Growth

A guide to building your website personalization strategy

Marketing & Growthby Justin Tsang on June 14, 2022

Creating a personalized web experience that converts can’t be done on a whim. Hear from Clearbit’s Growth Product Manager, Justin Tsang as he shares his approach to creating a personalized website strategy.

Website visitor tracking for B2B marketing: A beginner's guide

Marketing & Growthby Jenny Thai on June 06, 2022

By uncovering who’s on your site and which visitors match your ideal customers, website visitor tracking enables you to run data-driven B2B marketing campaigns and serve up personalized experiences for potential customers.

The what, why, and how of B2B customer segmentation

Marketing & Growthby Jenny Thai on April 22, 2022

Marketing to everyone is like marketing to no one. That’s where customer segmentation comes in.

How to start awareness advertising for long-term growth

Marketing & Growthby Janet Choi on April 15, 2022

If you don't add awareness campaigns to your B2B paid strategy, you'll run out of demand to capture. Learn how to set awareness ad goals, get buy-in, and measure success.

What is lead enrichment? A beginner's guide for B2B marketers

Marketing & Growthby Jenny Thai on April 13, 2022

Learn what lead enrichment is — and why B2B marketers need it to accelerate the funnel.

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