Marketing & Growth

Unlocking the Power of Your Data: How to Measure and Improve Data Quality in 6 Simple Metrics

Marketing & Growthby Alejandra Cabrera on May 03, 2023

Knowing how to measure data quality is key to ensure the success of your business. Learn six ways to measure it in our comprehensive guide.

How to set up Reveal with GA4 to maintain GDPR and CCPA compliance

Marketing & Growthby Gauri Manglik on May 02, 2023

Learn how to set up GA4 and Clearbit Reveal correctly to ensure you’re abiding by important privacy regulations.

Customer lifetime value (CLV): What it is and how to calculate it

Marketing & Growthby Jess Cody on May 02, 2023

Customer lifetime value is the estimated lifetime revenue a customer will contribute to your business. Learn more about this crucial concept in our guide.

A beginner’s guide to tracking website visits + the 7 best tools to use

Marketing & Growthby Alex Ross on April 27, 2023

Website visitors rarely identify themselves, leading to missed sales opportunities. Learn how to get started tracking website visits to optimize your operations.

B2B retargeting campaigns: 5 ways to improve them and best practices

Marketing & Growthby Alex Ross on April 18, 2023

Retargeting campaigns help capture the ninety-six percent of website visitors who leave without making a purchase. Learn how to improve your campaigns with our guide.

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