Experiment 2: Enterprise leads are people, too!
The challenge: how could we design a sales flow that increased hand raises from our target audience and decreased hand raises from non-target visitors? Read more
Searching for healthier revenue — the process behind Clearbit's new ideal customer profile
Creating an effective ideal customer profile depends on how you define "ideal". See the thought process and analysis behind how we re-defined our ICP and why. Read more
An interview about our social proof experiment
Listen to a conversation with Ethan from our growth engineering team. He talks about our social proof experiment, empathy, and working at Clearbit. Read more
Growth experiment 1: Does social proof work?
How we increased conversions on our website by dynamically personalizing our customer proof. Read more
The who, when, and where of customer testimonials
Learn how targeting and segmentation can help you get more mileage from your customer stories. Read more