Topics Marketing & Growth

Convert 5x more B2B leads on your website with just these 2 tools

Marketing & Growth by Janet Choi on

You have just 10 seconds to capture a lead's interest when they visit your website. If you’re getting lots of site visitors but are disappointed with how few of them convert to leads, it’s time to make those first few seconds really count.  Read more

Facebook targeting for B2B companies: how to do it better

Marketing & Growth by Bradley Gula on

More than 1.5 billion people log on to Facebook every day. Here's how you can add LinkedIn-level targeting to build more relevant Facebook ads with a greater reach, better audience, and painless updates.  Read more

Rethinking lead forms: increase conversion without losing quality

Marketing & Growth by Janet Choi on

Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff.  Read more

5 ways to use Enrichment

Sales Marketing & Growth Features by Janet Choi on

Enrichment is a game-changer. Without it, limited information about leads means time and effort to research and figure out who you're dealing with. But with enrichment equipping you with consistent context, you'll know who each lead is and can fast-forward right to how best to deal with them...  Read more

How more data in HubSpot would’ve impressed my old boss

Marketing & Growth by Bradley Gula on

Before my job at Clearbit, I lived, breathed, and cried marketing automation — everything in HubSpot. Here are a few examples what I could’ve done if only I had more data.  Read more