The B2B Playbook for Personalizing Chat
The complete and detailed playbook for personalizing chat for B2B site visitors — quick win tactics, high-converting 1:1 targeting, how to build a lead-qualifying bot, and more. Read more
Orchestrate B2B Facebook ads across the marketing funnel
Build dynamic audiences based on Salesforce stage to automatically serve the right ads on Facebook — based on where prospects are in their journey. Read more
Convert 5x more B2B leads on your website with just these 2 tools
You have just 10 seconds to capture a lead's interest when they visit your website. If you’re getting lots of site visitors but are disappointed with how few of them convert to leads, it’s time to make those first few seconds really count. Read more
Facebook targeting for B2B companies: how to do it better
More than 1.5 billion people log on to Facebook every day. Here's how you can add LinkedIn-level targeting to build more relevant Facebook ads with a greater reach, better audience, and painless updates. Read more
Rethinking lead forms: increase conversion without losing quality
Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff. Read more
