Growth experiment #3: a quest for the least spammy exit intent popup on the internet
The challenge: create an exit intent popup that isn't annoying AND increases demo bookings. Here's what we tried. Read more
Growth Experiment #2: Enterprise leads are people, too!
The challenge: how could we design a sales flow that increased hand raises from our target audience and decreased hand raises from non-target visitors? Read more
Searching for healthier revenue — the process behind Clearbit's new ideal customer profile
Creating an effective ideal customer profile depends on how you define "ideal". See the thought process and analysis behind how we re-defined our ICP and why. Read more
An interview about our social proof experiment
Listen to a conversation with Ethan from our growth engineering team. He talks about our social proof experiment, empathy, and working at Clearbit. Read more
Growth experiment #1: Does social proof work?
How we increased conversions on our website by dynamically personalizing our customer proof. Read more
