How Synap levels up their CRM with Clearbit Enrichment

How Synap levels up their CRM with Clearbit Enrichment

March 03, 2016

quoute
Behind every successful product is a series of delightful experiences for users. While some are core to the actual value prop of the product, others are as simple as playful copy or design.

For example, when you’re about to send a Mailchimp campaign, they show you their mascot’s sweating finger hovering over a big red button:

mailchimp-red-button
Maybe something fun like this fits with your product and your brand, or maybe not. But moments of delight come in all shapes and sizes, and we recently spotted one in Synap’s product that seemed worth sharing.

Synap is a collaborative CRM product that automatically organizes your company’s customer interactions – across support tickets, emails, shared files, and messages – in one place. So, they’re painting a picture of your customer based on interactions, but often have little beyond an email address to show you who that customer really is.

Michael Boeke, Co-founder & Head of Product at Synap didn’t want to start from scratch with data – as he knows that’s an uphill battle that many enterprise tools have failed to climb.

“One of the main reasons a lot of CRM systems (and other enterprise software) fail to get traction with a lot of teams, is that they never complete a full implementation,” Boeke said. “There's no reason for users to go there until someone uploads customer data from another source, but that's a time-consuming and costly project that someone has to complete.“

Enter Clearbit.

With the Clearbit Enrichment API, Synap can turn email addresses into well-rounded company and individual profiles on the fly. See the difference between the Synap dashboard with and without Clearbit data:
enrichment-demo

In Synap’s case, this is hugely valuable for their users who are trying to better serve and understand customers. “It helps us bootstrap a CRM implementation”, Boeke said. “It's a little bit of magic for our users, and Clearbit's fantastic API is essential to the experience.”

Whether you're doing lead qualification, ad targeting, email segmentation, or an integration into your product, enriching the data behind an email address is always helpful.

Adding this data to enterprise products like Synap always makes sense, and we’ve also seen it add value in consumer apps, like GrowthHackers. Now instead of bare-bones profiles, each user has a rich profile with links and a bio:

growthhackers-profile

Could enriched data help create a delightful experience for your users? Check out the Clearbit Enrichment overview and documentation to get started.

As always, we'd love to hear how you're using Clearbit: support@clearbit.com & @clearbit


The 4 rules for sending cold email that converts

Salesby Guillaume Cabane on January 01, 2021

Guest post by Guillaume Cabane, ex-VP of Growth at Drift [https://drift.com] and co-founder of HyperGrowth Partners [https://www.linkedin.com/in/cabane/] The days of “spray and pray” email are over. Just consider these statistics: The average cold email response rate is 1%, which means for every 100 people you email, you’re getting through to one person (and probably bothering the other 99). Meanwhile, the average success rate of an email phishing attack is 0.1%, which really isn’t that much

Automate data-driven alerts for B2B sales and success

Salesby Bradley Gula on June 03, 2020

Instead of reviewing accounts one-by-one, what if reps could get a heads-up about key intent signals throughout the buying and customer journeys? And what if they knew who's most important to contact, when, and why?

Join our newsletter

Engaging stories and exclusive data, designed for our best customers. One useful issue each month.