By Daniel Murphy, Marketing Manager at Drift [https://drift.com]. A few years ago we started thinking about a world where websites run on conversations and not forms. Skip to today, and we are on a mission to kill the form as we know it. We've teamed up with Clearbit to help us replace forms with personalized, one-on-one conversations. You may think the secret to converting your highest value accounts is account-based marketing, but there’s one problem. Most ABM campaigns direct VIPs of target
A guest post by Dave Gerhardt, Director of Marketing @ Drift Live chat is a fantastic way to engage your site's visitors and can have a huge impact on increasing your conversion rates. However, live chat also has its downsides. Unqualified sales conversations and increased support requests, all that need to be responded to in real time, can be a huge drain on any team. The new Clearbit Reveal [https://clearbit.com/platform/reveal] and Drift Messaging [https://drift.com] integration now allows
Adding a Chat widget to your site is a great way of interacting with potential customers, answering questions, and closing deals. We've been experimenting with using Drift [http://drift.com] on Clearbit's main site to do just that and the results have been great, but with one catch. We were finding the volume of chat messages was too much for our team, and there was a lot of noise for little signal. Essentially we were getting bogged down dealing with a lot of unqualified customers. So we de
Engaging stories and exclusive data, designed for our best customers. One useful issue each month.