New user onboarding is a particularly ripe moment to do automated outreach on behalf of sales. Here's how we use Clearbit data and personalization to send super-tailored emails.
Only focusing on hand-raises isn't a smart sales process. We weren't reaching out to the best leads and wasting time with bad fits. So we turned to our own Clearbit data to define an ideal customer profile and create an automated lead scoring model in Salesforce.
As one of only three AE’s on Clearbit’s tiny sales team, we try to be as efficient as possible. I’ll share how we use Clearbit data in Salesforce to speed up our lead research process and personalize our first few emails and phone calls.
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At Clearbit, we pride ourselves on making it possible for anyone to get started with our APIs and data within minutes. Part of this means we provide a free trial to users that sign up at clearbit.com. A single trial account can't do anything particularly troublesome, but en-masse it's possible to create traffic and usage patterns we'd consider abusive at a free tier. Every night around 10 pm PST, a pattern of sign-ups were appearing that featured suspicious emails from disposable email provider