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Only focusing on hand-raises isn't a smart sales process. We weren't reaching out to the best leads and wasting time with bad fits. So we turned to our own Clearbit data to define an ideal customer profile and create an automated lead scoring model in Salesforce.

As one of only three AE’s on Clearbit’s tiny sales team, we try to be as efficient as possible. I’ll share how we use Clearbit data in Salesforce to speed up our lead research process and personalize our first few emails and phone calls.

Clearbit has opened up a partner program (in beta) for service companies and tech platforms. Learn how to get involved.

At Clearbit, we pride ourselves on making it possible for anyone to get started with our APIs and data within minutes. Part of this means we provide a free trial to users that sign up at clearbit.com. A single trial account can't do anything particularly troublesome, but en-masse it's possible to create traffic and usage patterns we'd consider abusive at a free tier. Every night around 10 pm PST, a pattern of sign-ups were appearing that featured suspicious emails from disposable email provider

A few months ago we set out to redesign Clearbit's signup form [https://clearbit.com/signup] from the ground up. Self-service is a key aspect of our business, so we wanted to make the registration process as painless as possible. We also wanted to use this as an opportunity to show off our own data and automatically pre-fill fields wherever we could. Step one, the basics It is universally acknowledged that the less fields in a form, the higher the conversion rate. So we decided to start out wit