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Automated enrichment for Salesforce

Salesforce is only as good as the data you feed it. Create, complete, and correct your records with up-to-date firmographic and buyer engagement data designed to help you close revenue faster.

Clearbit powers the world's fastest-growing companies

Manage data flow, your way

Control what, where, and how data shows up in Salesforce with customizable field mappings, overwrite settings, and triggered backfills.

Manage data flow, your way

Access data across any of your objects, reports, and processes

With Lightning Components for reps and Clearbit custom data objects for ops, tap into Clearbit data everywhere you need it.

Access data across any of your objects, reports, and processes

Manage with enterprise-grade control

Get visibility and control from comprehensive user management and admin tools. Decide when to refresh data — every 30 days, on a custom schedule, or as needed.

Manage with enterprise-grade control

Create a single source of truth for your go-to-market data

Clearbit puts buyer intelligence where you need it, in real-time, so that you can run fast and effective business processes. Use Clearbit data across your sales and marketing stack to fuel lead flows, ABM, email personalization, analysis, and more — consistent data across your entire funnel.

Create a single source of truth for your go-to-market data
Know which accounts are heating up
Never miss a hot lead again
Build reports that drive decisions
Find and connect with prospects, without leaving Salesforce

Know which accounts are heating up

Reveal website engagement trends across your Salesforce accounts, contacts, and leads. Build reports, create lists, and develop Salesforce processes to prioritize and convert companies and people showing high levels of buying intent.

Never miss a hot lead again

Improved lead scoring and routing, so reps spend more time on qualified leads, and less time frustrated with bad fits.

Build reports that drive decisions

Enrich your Salesforce records to understand what makes your best customers your best customers. Discover your true ICP, calculate your total addressable market, and define territories and target audiences with precision.

Find and connect with prospects, without leaving Salesforce

Reach the right decision makers via phone, email, and social. Search over 200 million high-quality contacts and add create new records directly from Salesforce, fully enriched and ready to go.

Co-founder, Segment logo

"Clearbit's company, geo, and demographic intel enables our sales and analytics teams to function at maximum capacity. I don't know what we'd do without them."

Ilya Volodarsky

Co-founder, Segment

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Ilya Volodarsky
Director of Revenue Operations and Analytics, Heap logo

"I’ve managed many different data vendors and most of them have sub-par integrations that create problems when they write to the record. Clearbit is really easy to use and it respects all Salesforce development rules."

Nick Erdenberger

Director of Revenue Operations and Analytics, Heap

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Nick Erdenberger
Director of Sales, Flexport logo

"Clearbit data has been immensely helpful in identifying which leads within Salesforce we want to focus on. In addition, the support from the team at Clearbit has been incredible!"

Taylor Oliver

Director of Sales, Flexport

Taylor Oliver
Sr. Manager, Marketing Operations and Analytics, mParticle logo

"Clearbit continuously enriches the data that we have in our database, which saves us a significant amount of time and ensures that we have the most up-to-date data. This provides us with a more complete view of who is engaging with our website, ensuring that less time is spent on research and that leads get routed to the appropriate person in a timely manner."

Mirabella Katz

Sr. Manager, Marketing Operations and Analytics, mParticle

Mirabella Katz

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Frequently Asked Questions

  • What is Salesforce enrichment software?

    Salesforce enrichment software enables B2B marketers and revenue teams to enrich the account, lead, and contact data in their Salesforce database. This can include updating incorrect or out-of-date data or adding missing or incomplete data. With Salesforce enrichment software, you can create a single source of truth for all go-to-market data, build more accurate segments and reporting, and power more precise workflows across the entire funnel.

  • What are the benefits of Salesforce enrichment software?

    B2B companies that use Salesforce enrichment software execute their go-to-market strategies more effectively and ultimately, close revenue faster. Using Salesforce enrichment software, they’re able to better prioritize their pipeline by improving the precision of their lead scoring and routing, reaching and qualifying more leads to identify valuable new opportunities, and using more accurate reporting and analytics to understand their customers.

  • How does Salesforce enrichment software work?

    Salesforce enrichment software offers two primary capabilities: live enrichment and backfill enrichment. Live enrichment is triggered whenever a net-new record is added to your Salesforce database, whereas backfill enrichment focuses on enriching your existing records. Backfill enrichment can either be manually triggered or automatically triggered based on a pre-set cadence. For both live and backfill enrichment, you will need to complete field mapping. This entails mapping the software’s enrichment attributes to your Salesforce fields so that the enrichment software knows what fields to enrich, and with what data.

  • How is Clearbit’s Salesforce enrichment software different than what Salesforce offers natively?

    With over 100+ firmographic, demographic, and technographic attributes and real-time website engagement data points that are continually refreshed to remain accurate, the breadth and depth of the data offered through Clearbit's platform surpasses what Salesforce can offer natively.