Enrichment

Create, complete, and correct your records

Real-time enrichment gives you the context needed on every lead, contact, and account to convert your best opportunities with the right action at the right time.

Clearbit powers the world's fastest-growing companies

Tap into the most reliable dataset in B2B

With Clearbit Enrichment, your team has complete data — right at their fingertips. Power precise lead scoring and routing, rich customer segmentation, and reports that drive results with automated enrichment.

100+ B2B attributes distilled from 250+ data sources and millions of data points

Automatically refreshed records as soon as a change is detected

Constant improvements powered by machine learning and highly-trained QA

Say goodbye to incomplete records and stale contact information

Add 100+ B2B data points on every account in your target market, including technologies installed, employee count, revenue, location, contact information, and much more.

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Put data to work, everywhere you work

Built with powerful APIs and modern webhooks, Clearbit integrates with your go-to tools to deliver the data you need where you need it. Stop wasting time on manual data entry, align your go-to-market teams, and make data-backed decisions standard.

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Drive faster and smarter growth

B2B marketing and revenue teams rely on Clearbit to power go-to-market motions, workflows, and insights across the customer lifecycle.

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company card with attributes
persons grid

Convert qualified website visitors

Long forms typically mean lower conversion rates. Shorten forms — without sacrificing data — to capture more qualified leads.

Never lose another high-value lead

Power fast, precise lead scoring and routing with Clearbit data, so reps spend more time on qualified leads — and less time on bad fits.

Segment with confidence, not compromises

Stop building "good enough" audiences and workflows. Create precise targeting to drive more engagement and more conversions.

See what our customers are saying about us

Co-founder, Segment logo

"Clearbit's company, geo, and demographic intel enables our sales and analytics teams to function at maximum capacity. I don't know what we'd do without them."

Ilya Volodarsky

Co-founder, Segment

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Ilya Volodarsky
 CTO and Co-Founder, HubSpot logo

"We use Clearbit to route leads based on location or industry, score leads, and train machine learning models. Clearbit stands out as having the most straight-forward, elegant and well-documented sales data."

Dharmesh Shah

CTO and Co-Founder, HubSpot

Dharmesh Shah
Sr. Manager, Marketing Operations and Analytics, mParticle logo

"Clearbit continuously enriches the data that we have in our database, which saves us a significant amount of time and ensures that we have the most up-to-date data. This provides us with a more complete view of who is engaging with our website, ensuring that less time is spent on research and that leads get routed to the appropriate person in a timely manner."

Mirabella Katz

Sr. Manager, Marketing Operations and Analytics, mParticle

Mirabella Katz
 CEO, Chili Piper logo

"Clearbit gives us clarity on every new and existing record we have, and the ability to combine and send that data to the tools we use most. It’s enabled us to reach and convert more of our ideal customers, more quickly."

Nicolas Vandenberghe

CEO, Chili Piper

Nicolas Vandenberghe
CMO, Proposify logo

"We needed to automatically identify leads that fit our ideal customer persona. Clearbit's data powers our robust lead scoring system, which passes the right leads to our inbound sales team."

Patrick Edmonds

CMO, Proposify

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Patrick Edmonds

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Frequently Asked Questions

  • What is data enrichment software?

    Data enrichment software enables B2B marketing & revenue teams to enrich first-party company and person data in their primary sales and marketing databases (CRMs, marketing automation platforms, CDPs, etc.). This can include updating incorrect or out-of-date data, or adding missing or incomplete data to customer records (customer enrichment) or lead records (lead enrichment). Data enrichment software helps its users better understand customers, create more accurate segments and reporting, and power more precise workflows across the entire funnel.

  • What are the benefits of data enrichment software?

    Data enrichment software ensures B2B marketing & revenue teams have complete records and up-to-date contact information within their primary databases, from CRMs and marketing automation platforms (MAPs) to customer data platforms (CDPs) and others. And because CRMs, MAPs, and CDPs are responsible for feeding data into other B2B tools, entire technology stacks can benefit from improved data quality. Every tool immediately enables more precise targeting, analytics, and workflows.

  • How does data enrichment software work?

    Data enrichment software offers two primary capabilities: data sourcing and data enrichment. Data sourcing is the process of collecting, sorting, and verifying millions of third-party company and person data points via hundreds of public and private data sources. Data enrichment is the process of instantly appending those rich third-party data points to a company’s new or existing records.