Powering the world’s best B2B teams.
From next-gen startups to established enterprises.
Powering the world’s best B2B teams.
From next-gen startups to established enterprises.
With Clearbit Enrichment, your team has complete data — right at their fingertips. Power precise lead scoring and routing, rich customer segmentation, and reports that drive results with automated enrichment.
100+ B2B attributes distilled from 250+ data sources and millions of data points
Automatically refreshed records as soon as a change is detected
Constant improvements powered by machine learning and highly-trained QA
What is data enrichment software?
Data enrichment software enables B2B marketing & revenue teams to enrich first-party company and person data in their primary sales and marketing databases (CRMs, marketing automation platforms, CDPs, etc.). This can include updating incorrect or out-of-date data, or adding missing or incomplete data to customer records (customer enrichment) or lead records (lead enrichment). Data enrichment software helps its users better understand customers, create more accurate segments and reporting, and power more precise workflows across the entire funnel.
What are the benefits of data enrichment software?
Data enrichment software ensures B2B marketing & revenue teams have complete records and up-to-date contact information within their primary databases, from CRMs and marketing automation platforms (MAPs) to customer data platforms (CDPs) and others. And because CRMs, MAPs, and CDPs are responsible for feeding data into other B2B tools, entire technology stacks can benefit from improved data quality. Every tool immediately enables more precise targeting, analytics, and workflows.
How does data enrichment software work?
Data enrichment software offers two primary capabilities: data sourcing and data enrichment. Data sourcing is the process of collecting, sorting, and verifying millions of third-party company and person data points via hundreds of public and private data sources. Data enrichment is the process of instantly appending those rich third-party data points to a company’s new or existing records.