Lead Scoring & Routing

Focus on the leads that matter most

Propel every great lead to sales ASAP. Consistent context lets you score and route leads in real time so you can say goodbye to bad fits, misrouted leads, and manual sorting.

Improved Lead Management

Powering the world’s best B2B teams.
From next-gen startups to established enterprises.

The early bird gets the lead

Real-time context on leads means faster qualification. Drive more meetings and speed up time to close for your best-fit leads.

Instant lead enrichment

Rich fit and intent data

Configure lead scoring and routing using 100+ B2B data attributes and first-party intent data to fit your exact business needs, from basic workflows to sophisticated scoring models.

Fit and intent data

Provide the best experience for your best leads

Qualify leads based on real-time company and job data to automatically send them down a faster path to revenue –– from no-friction sales conversations to personalized content and emails.

Improve lead experience

Explore other solutions

Data-driven Prospecting

Intent-based Outreach

Build more pipeline — directly from your website

Turn website visitors into pipeline with automated workflows

Advanced Segmentation

Advanced Segmentation

Go to market intelligently

Improved GTM planning, execution, and analysis

Enriched Accounts & Contacts

Data Enrichment

Fill in the blanks for always up-to-date records

Add accurate, fresh data to new and existing records


"Clearbit gives us clarity on every new and existing record we have, and the ability to combine and send that data to the tools we use most. It’s enabled us to reach and convert more of our ideal customers, more quickly."

Nicolas Vandenberghe

CEO, Chili Piper

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"Clearbit massively improves the fidelity of our sign-up flow by enriching and pre-qualifying every new lead with accurate, actionable data. This allows us to instantly send our lead data to our CRM for real-time scoring, routing, and analytics. We just move faster with Clearbit."

Bryan Tharalson

Sales Manager, Mutiny

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"Clearbit continuously enriches our database so our data is always up-to-date. This gives us a more complete view and ensures less time is spent on research and leads quickly get routed to the right person."

Mirabella Katz

Sr. Manager, Marketing Operations and Analytics, mParticle

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"We use Clearbit to route leads based on location or industry, score leads, and train machine learning models. Clearbit stands out as having the most straight-forward, elegant and well-documented sales data."

Dharmesh Shah

CTO and Co-Founder, HubSpot

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"We needed to automatically identify leads that fit our ideal customer persona. Clearbit's data powers our robust lead scoring system, which passes the right leads to our inbound sales team."

Patrick Edmonds

CMO, Proposify

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Frequently asked questions

  • What is lead routing?

    Lead routing is the process of assigning leads to sales (or customers to CS reps) in a way that uses sales resources efficiently and gives leads a prompt and positive experience.

  • What are the benefits of lead routing?

    Effective lead routing results in less coordination work for sales reps. Instead of dealing with incorrectly assigned leads, they can spend more time focusing on closing deals. Lead routing also helps you deliver a better experience for potential customers. When leads are properly routed, they are matched with sales reps who better understand their needs and can help them complete purchases.

  • How does lead routing software work?

    First, lead routing is triggered when a lead is qualified based on your lead scoring criteria. Next, the lead is routed to a sales rep according to assignment rules. Finally, lead routing software provides context about the lead so that next steps are clear and outreach can be personalized to their particular journey

  • What is lead qualification?

    Lead qualification is the process of determining whether a prospect fits your ideal customer profile, has a high chance of becoming a customer, and most importantly, has a high chance of being a successful long-term customer.

  • What is lead scoring?

    Lead scoring is a methodology for determining the quality of a lead. It involves assigning a numerical value to every lead based on a weighted set or pre-determined attributes and behaviors.