From IC to Leader

From IC to Leader

Featuring experts from
leanplum
mesosphere
trade-the-fifth
miro
ringcentral
frameio

10 B2B and SaaS marketing leaders share their growth path. Get in-depth insights into their approach to career development and the strategic actions they took along the way, from individual contributor to leadership roles.

Get each new chapter in your inbox

This is a goldmine for marketing leaders. There's so much actionable insight here. I wish I had it when I got started.

Anyone looking at a career in marketing leadership would do well to start here. It's a great read full of real stories and insights.

What’s inside

Chapter 1

Kyle Gesuelli

The power of learning-by-doing and hiring strategies for building a strong team

Kyle Gesuelli

Kyle Gesuelli

VP Growth & Analytics at Frame.io

Chapter 2

Emily Carrion

How to find mentors and accelerate job learning: start with a "Ballers" List

Emily Carrion

Emily Carrion

CMO at Rubica

Chapter 3

Sophia Eng

From frozen yogurt to tech: a tale of bootstrapping a career in growth marketing

Sophia Eng

Sophia Eng

VP of Growth Marketing at Trade the Fifth

Chapter 4

Suzanne Holloway

How to seize opportunities to lead as an individual contributor

Suzanne Holloway

Suzanne Holloway

Director of Demand Generation and Growth Marketing at Miro

Chapter 5

Maria Osipova

How to win trust and gain influence to be part of the C-level conversation

Maria Osipova

Maria Osipova

VP of Marketing at Traction Guest

Chapter 6

Dayna Rothman

On cultivating chutzpah and expanding your comfort zone

Dayna Rothman

Dayna Rothman

CMO at OneLogin

Chapter 7

Anne Fleshman

The value of asking questions, taking risks, and making mistakes

Anne Fleshman

Anne Fleshman

VP of Marketing at Flowhub

Chapter 8

James Winter

Getting on the fast-track to leadership, without a single promotion

James Winter

James Winter

VP of Marketing, Brandfolder

Chapter 9

Upcoming Chapter

Coming soon...

To be announced

Chapter 10

Upcoming Chapter

Coming soon...

To be announced

Get access to the entire book for free

New chapters published every week