Introducing Clearbit X

Introducing Clearbit X

September 17, 2019

I'm excited to announce a product that has been in the works at Clearbit for quite some time now. We call it Clearbit X.

Clearbit X helps you combine all of your marketing and sales data: your user activity data, CRM, and marketing automation data – while layering in Clearbit enriched facts to every record. This complete "dataverse" is your control center, with everything you need to make data-driven choices with your leads and customers.

Clearbit X - the new dataverse

X was born from watching the best B2B SaaS companies in the world use our data products to build incredible growth engines. We noticed a shift in how these teams were approaching growth — graduating beyond one-off campaigns and hit-or-miss, short-term tactics. The age of growth hacks is over.

Instead, our customers — like Segment, Zendesk, Elastic, and Zenefits — are building sustainable, holistic systems, based on all the data their go-to-market teams need to iterate, experiment, and outperform their competition.

But most go-to-market teams simply don't have access to the engineering, data science, and maintenance resources required to create and keep a growth engine running. So we asked ourselves, what if instead of building one from scratch we could let you build on top of ours?

Clearbit X is your B2B Growth Engine

Clearbit X gives you the tools to take action on your data to increase demand, act on intent, maximize your conversion rates, and retain/expand your customers.

Increase demand

Generate leads with Clearbit-powered social advertising – including Custom Audiences and Retargeting/Remarketing – all supercharged with Clearbit data. With X, get to Linkedin-level firmographic targeting across Facebook and Google ads.

Act on intent

Unmask your anonymous traffic as soon as high-fit accounts visit your website, then alert your sales team and personalize your website in real-time.

Maximize conversions

Have access to all the data you need on every single lead to create incredibly personalized digital experiences, shorten web forms, and score/route leads instantly.

Retain and expand your customers

Trigger job-change notifications and run perfect cross-sell campaigns with always up-to-date data.

Over the last few months, we’ve trialed X with some of our early customers, and what they’ve done with it is quite extraordinary:

X helps to strengthen an advertising channel like Facebook to perform better for B2B with cleaner customer data and better targeting. As Zenefits looks to increase its average deal size, X has driven a 33% larger median company size and a 20% increase in the conversion rate from a prospect to qualified lead.
— Yuri Daniels, Director Performance Marketing of Zenefits

The most impressive piece was the Facebook match rate -- from 15% to 50% -- and being able to properly exclude audiences from our prospecting campaigns
—Emily Kalen, Growth Marketing at

The all new Clearbit. Rebuilt with AI and free to try.

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Our promise to be the best in B2B data

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Clearbit Global Coverage – delivering on our promise to be the best in B2B data. International coverage on companies, contact, and buying intent. Millions of new companies, 250M new contacts, and so much more.

The Standard in B2B Data

Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.