Powering the world’s best B2B teams.
From next-gen startups to established enterprises.
Powering the world’s best B2B teams.
From next-gen startups to established enterprises.
Clearbit’s enhanced conversion tracking sends quality lead signals to Facebook and Google to train their algorithms to focus on your best prospects.
Assign predictive values to every conversion, so Facebook and Google focus their bids on acquiring more qualified, high-value leads.
Cookies are going away — thanks to ad blockers and browsers — but your performance and pipeline don't have to suffer. Server-side conversion tracking removes the need for cookies so you can continue to keep conversions high.
Learn more about server-side tracking.
Ad Targeting
Discover ideal customers and ready-to-buy prospects
ExploreIntent-based Outreach
Turn website visitors into pipeline with automated workflows
ExploreDynamic Web Content
Drive move conversions with relevant experiences
ExploreWhat is conversion tracking software?
Conversion tracking software enables B2B marketers and advertisers to collect and store their conversion data (e.g. product sign-ups, demo requests, content downloads, etc.) server-side, thus eliminating any reliance on cookies. With conversion tracking software, B2B companies can also send their conversion data directly to advertising platforms. This ensures they are feeding the targeting algorithms of those platforms with accurate conversion signals.
What are the benefits of conversion tracking software?
By using conversion tracking software to send accurate conversion signals to advertising platforms, B2B marketers and advertisers can more effectively find and generate high-quality conversions, manage and optimize bids, and measure attribution for smarter decision making.
How does conversion tracking software work?
Conversion tracking software works by letting you define conversion events and then tying website click data to those conversion events across multiple sessions and devices. Once conversion data is collected and stored, the software automatically sends that data to advertising platforms to improve targeting algorithms.