Learn how to use data to define and redefine your ICP as your business evolves (and how Clearbit and Frame.io did just that).
Chapter 1
Why defining your ideal customer profile is necessary to improve efficiency and drive alignment across the business
Chapter 2
Breaking down TAM, SAM, SOM, ICP, and personas and how, together, they help you form a complete go-to-market strategy
Chapter 3
Defining your ICP in five steps.
Chapter 4
Creating buyer-centric experiences that convert
Chapter 5
The process for defining the best segments to grow into
Chapter 6
When it's time to get critical about how you grow
Chapter 7
The surprising result of our lifetime value-based ICP analysis
Chapter 8
Revisiting your ICP as your business changes
Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.
