Data-Driven Sales

How the best B2B companies are using data to grow sales faster.

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This book provides actionable ways you can drastically improve every part of your sales processes. A must read for anyone in B2B sales.

Guillaume Cabane avatar
Guillame Cabane
Segment

Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn't.

Hiten Shah avatar
Hiten Shah
Quick Sprout

What's Inside

12 chapters, released bi-weekly

Chapter 1

The Key to Sucessful SaaS Pricing

Kyle Poyar Director of Market Strategy at OpenView Venture Partners

Choosing the right pricing strategy for your product (and your customers)

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Chapter 2

Inbound Lead Qualification

Francis Brero Co-founder and Chief Revenue Officier @ MadKudu

How one marketer used data and machine learning to solve his lead quality problem

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Chapter 3

Outbound Sales Fundamentals

Ben Salzman & Kyle Williams Co-founders of Dogpatch Advisiors

Using data and outbound operations to scale your outbound sales process

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Chapter 4

Automated Outbound Sales

Michael Thomas Founder of SimpleData and freelance journalist

How Segment increased outbound email conversion by 200%

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Chapter 5

Sales Forecasting

Neil Ryland Chief Revenue Officer @ Peakon

The art and science of predictive sales forecasting

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Chapter 6

Finding Sales Triggers

Ed Fry Head of Growth @ Hull,
a customer data platform

How DigitalOcean closes more enterprise deals with automated sales triggers

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Chapter 7

Sales Compensation

David Skok A serial entrepreneur turned VC at Matrix Partners

How Hubspot accelerated growth by optimizing their sales compensation

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Chapter 8

Sales Operations

Don Otvos The OG of Sales Ops, now leading Solutions Engineering @ Salesloft

Enabling your sales team with great data and a repeatable process

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Chapter 9

Sales Coaching

Taft Love The Global Director of Sales Dev @ SmartRecruiters

Using data to measure, motivate, and improve your sales team's performance.

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Chapter 10

Sales Hiring

Mark Roberge Bestselling author and former CRO @ Hubspot

Using data to interview and hire high performing sales reps.

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Coming Soon

Chapter 11

Benchmarks: The State of SaaS Sales

Tomasz Tunguz

To be announced

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