Using Intent to Reach the Right Contacts at the Right Time

Using Intent to Reach the Right Contacts at the Right Time

In a digital-first world, a website is a company's most valuable asset, but fewer people are filling out forms. Intent-based outreach is a strategy that helps you engage the right prospects with the right message, at the right time.

30 minutes

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Wednesday, November 30th

1:00 PM (EDT)

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Featuring

Colin White

Colin White

Director of Demand Generation at Clearbit

To combat this new reality, marketers have to find then focus on accounts and individuals who have already shown interest by visiting your website. Intent-based outreach is a strategy that helps you engage the right prospects with the right message, at the right time. It’s about fit AND relevance (not only fit) to improve outbound performance.

You’ll learn:

  • Build out your Ideal Customer Profile(ICP) in an effective manner

  • Quickly turn website visitors into pipeline

  • Grow your contacts and accounts in your CRM

  • Learn how to set up your sales team for intent-based outreach

What to expect:

Colin White will spend ~20 minutes discussing how to build out your ICP, how to effectively build out your intent-based outreach plan and learn about Clearbit's newest solution, Capture. Followed by some time for Q&A.

If you don't want to attend live — but are interested — register anyway. We'll stop sending you invites, plus we'll share the recording after the event.

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