In a digital-first world, a website is a company's most valuable asset, but fewer people are filling out forms. Intent-based outreach is a strategy that helps you engage the right prospects with the right message, at the right time.
Director of Demand Generation at Clearbit
To combat this new reality, marketers have to find then focus on accounts and individuals who have already shown interest by visiting your website. Intent-based outreach is a strategy that helps you engage the right prospects with the right message, at the right time. It’s about fit AND relevance (not only fit) to improve outbound performance.
Build out your Ideal Customer Profile(ICP) in an effective manner
Quickly turn website visitors into pipeline
Grow your contacts and accounts in your CRM
Learn how to set up your sales team for intent-based outreach
What to expect:
Colin White will spend ~20 minutes discussing how to build out your ICP, how to effectively build out your intent-based outreach plan and learn about Clearbit's newest solution, Capture. Followed by some time for Q&A.
If you don't want to attend live — but are interested — register anyway. We'll stop sending you invites, plus we'll share the recording after the event.