Understanding and Activating Your Audience

Understanding and Activating Your Audience

In the world of marketing, your target audience informs just about everything you do. Learn best practices for understanding and defining your audience, plus tactics for delivering the right messages at the right time.

45 minutes

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Wednesday, June 1st

1:00 PM (EDT)

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Featuring

Colin White

Colin White

Head of Demand Generation at Clearbit

Amanda Natividad

Amanda Natividad

VP of Marketing at SparkToro

In the world of marketing, your target audience informs just about everything you do.

Yet many marketing teams tend to set it and forget it, only revisiting when drastic changes happen, like adding new products or expanding to new markets.

Smart marketers know that their target audience is ever-evolving – so they regularly use data-driven approaches to define, measure, and re-define their audience.

Defining and targeting audiences is a key focus for the marketing teams at Clearbit and SparkToro – and on June 1, Amanda Natividad and Colin White are discussing best practices for understanding and defining them. Plus, they’ll share real tactics for delivering the right messages at the right time.

They’ll cover:

  • How to build a data-driven ideal customer profile (ICP)
  • How to create qualitative personas of your audience
  • How to use fit & intent data together for effective marketing

What to expect

Colin and Amanda will spend ~30 minutes discussing the rising costs of acquisition and what you can do about it, followed by some time for Q&A.

If you don't want to attend live — but are interested — register anyway. We'll stop sending you invites, plus we'll share the recording after the event.

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