The Art of Go-To-Market Alignment

The Art of Go-To-Market Alignment

Go-to-market experts from HubSpot, Highspot, and Clearbit share best practices they’ve discovered when it comes to creating alignment between many different teams in a go-to-market motion.

30 MIN

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David Barron

David Barron

Director, Specialized GTM at HubSpot

Patrick Bradshaw

Patrick Bradshaw

Sr. Director, Acquisition and Growth Marketing at Highspot

Logan Toskey

Logan Toskey

Sales Manager at Clearbit

Tried-and-true best practices for aligning your go-to-market teams

Today, more teams than ever work together to bring a product or service to market.

Product collaborates closely with marketing and sales as freemium becomes the norm. Sales stays in sync with operations to ensure customer journeys are properly tracked and measured. Marketing works with sales to drive pipeline and bring deals home.

How can all of your go-to-market teams align without getting bogged down by overhead?

In this webinar, a panel of go-to-market experts chat about strategy at HubSpot, Highspot, and Clearspot Clearbit — and share their best practices for creating alignment within complex organizations.

You’ll learn:

  • How to set shared goals to prioritize mutually-beneficial outcomes
  • The importance of ruthless prioritization and how to be better at it
  • What it takes to achieve a collaborative operating model
  • How to ensure a collaborative culture across go-to-market teams

What to expect

David, Patrick & Logan spend ~30 minutes discussing how cross-department alignment works at their companies, followed by some Q&A.

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