The Art of Go-To-Market Alignment
Go-to-market experts from HubSpot, Highspot, and Clearbit share best practices they’ve discovered when it comes to creating alignment between many different teams in a go-to-market motion.
30 MIN
View Recording
Featuring
David Barron
Director, Specialized GTM at HubSpot
Patrick Bradshaw
Sr. Director, Acquisition and Growth Marketing at Highspot
Logan Toskey
Sales Manager at Clearbit
Tried-and-true best practices for aligning your go-to-market teams
Today, more teams than ever work together to bring a product or service to market.
Product collaborates closely with marketing and sales as freemium becomes the norm. Sales stays in sync with operations to ensure customer journeys are properly tracked and measured. Marketing works with sales to drive pipeline and bring deals home.
How can all of your go-to-market teams align without getting bogged down by overhead?
In this webinar, a panel of go-to-market experts chat about strategy at HubSpot, Highspot, and Clearspot Clearbit — and share their best practices for creating alignment within complex organizations.
You’ll learn:
- How to set shared goals to prioritize mutually-beneficial outcomes
- The importance of ruthless prioritization and how to be better at it
- What it takes to achieve a collaborative operating model
- How to ensure a collaborative culture across go-to-market teams
What to expect
David, Patrick & Logan spend ~30 minutes discussing how cross-department alignment works at their companies, followed by some Q&A.
