How Slack adapted its demand strategy during COVID-19

Join us for a conversation with Nino Medina, Slack's Group Manager of Performance Marketing and Nick Wentz, Clearbit's Head of Demand.

1 hour
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How Slack adapted its demand strategy during COVID-19

Featuring

Nino Medina
Nino Medina
Group Manager of Performance Marketing

Hear how Slack is maximizing their marketing during an extended period of gutted advertising budgets, abnormal metrics, and less predictable lead flow.

Nino and Nick will cover key decisions like:

  • forecasting demand when historical metrics have gone out the window
  • what to do without the vital lead flow from in-person events determining the ideal channel mix
  • rewriting the playbook on customer activation

Learn how Nino is navigating these issues and take away some strategic growth ideas for your teams.