How Slack adapted its demand strategy during COVID-19

How Slack adapted its demand strategy during COVID-19

Join us for a conversation with Nino Medina, Slack's Group Manager of Performance Marketing and Nick Wentz, Clearbit's Head of Demand.

1 hour

GroupCreated with Sketch.

View Recording

Enter your email

First name

Last name

Featuring

Nino Medina

Nino Medina

Group Manager of Performance Marketing

Hear how Slack is maximizing their marketing during an extended period of gutted advertising budgets, abnormal metrics, and less predictable lead flow.

Nino and Nick will cover key decisions like:

  • forecasting demand when historical metrics have gone out the window
  • what to do without the vital lead flow from in-person events determining the ideal channel mix
  • rewriting the playbook on customer activation

Learn how Nino is navigating these issues and take away some strategic growth ideas for your teams.

The Standard in B2B Data

Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.

image-hero