Executive in Residence & Partner, Reforge
Co-founder and CRO, Madkudu
In Product-Led Growth, one signup doesn't tell the whole story.
If you want to scale your PLG funnel, it's important to understand account dynamics. Once you know everyone involved, you'll be able provide the right message to the right person at the right time.
Francis Brero is a co-founder and CRO at MadKudu. He'll be joined by Elena Verna — growth advisor to companies like MongoDB and Netlify, and Reforge EIR — to explain how to look beyond the handraise with an account-centric approach.