How to scale your PLG motion with an account-centric approach

How to scale your PLG motion with an account-centric approach

Your Product-Led Growth motion is driving significant signups. But how do you turn all those users into enterprise pipeline?

45 MIN

GroupCreated with Sketch.

View Recording

Enter your email

First name

Last name


Elena Verna

Elena Verna

Executive in Residence & Partner, Reforge

Francis Brero

Francis Brero

Co-founder and CRO, Madkudu

About this webinar

In Product-Led Growth, one signup doesn't tell the whole story.

If you want to scale your PLG funnel, it's important to understand account dynamics. Once you know everyone involved, you'll be able provide the right message to the right person at the right time.

Francis Brero is a co-founder and CRO at MadKudu. He'll be joined by Elena Verna — growth advisor to companies like MongoDB and Netlify, and Reforge EIR — to explain how to look beyond the handraise with an account-centric approach.

You'll learn

  • how to identify champions, influencers, and buyers
  • how to shift your marketing mindset to buyers vs. users
  • how companies like Miro and Netlify have scaled their PLG motions, and examples of mistakes to avoid
  • how to align internal teams and create a network effect within accounts

Prefer reading?

The Standard in B2B Data

Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.