Your Product-Led Growth motion is driving significant signups. But how do you turn all those users into enterprise pipeline?45 mins
In Product-Led Growth, one signup doesn't tell the whole story.
If you want to scale your PLG funnel, it's important to understand account dynamics. Once you know everyone involved, you'll be able provide the right message to the right person at the right time.
Francis Brero is a co-founder and CRO at MadKudu. He'll be joined by Elena Verna — growth advisor to companies like MongoDB and Netlify, and Reforge EIR — to explain how to look beyond the handraise with an account-centric approach.
Francis and Elena spend ~30 minutes discussing the account-centric approach for PLG, followed by 15 minutes for Q&A.
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