How to scale your PLG motion with an account-centric approach
Your Product-Led Growth motion is driving significant signups. But how do you turn all those users into enterprise pipeline?
45 MIN
View Recording
Featuring
Elena Verna
Executive in Residence & Partner, Reforge
Francis Brero
Co-founder and CRO, Madkudu
About this webinar
In Product-Led Growth, one signup doesn't tell the whole story.
If you want to scale your PLG funnel, it's important to understand account dynamics. Once you know everyone involved, you'll be able provide the right message to the right person at the right time.
Francis Brero is a co-founder and CRO at MadKudu. He'll be joined by Elena Verna — growth advisor to companies like MongoDB and Netlify, and Reforge EIR — to explain how to look beyond the handraise with an account-centric approach.
You'll learn
- how to identify champions, influencers, and buyers
- how to shift your marketing mindset to buyers vs. users
- how companies like Miro and Netlify have scaled their PLG motions, and examples of mistakes to avoid
- how to align internal teams and create a network effect within accounts
Prefer reading?
- Learn why you need to know your handraiser as you start going upmarket
- Read When and how to develop a PQL framework
