Customer acquisition costs (CAC) are continuing to push higher and higher, and your boss needs to understand why. Come learn why the cost of paid advertising is rising and what you can do about it.
Director of Demand Generation at Clearbit
VP of Demand Generation at Refine Labs
Customer acquisition costs (CAC) continue to push higher. And you need a better answer for your boss than “inflation.”
It’s not that you’re a bad marketer. In reality, there are lots of macro trends driving up costs.
However, great marketers are actively trying to understand these rising costs and optimize their advertising channels like never before.
Now’s not the time to throw your hands up in defeat!
If you want the SparkNotes, you’re in luck.
Colin White and Sidney Waterfall run demand gen at Clearbit and Refine Labs, respectively, and they’ve been optimizing their paid channels to respond to rising costs for quite some time.
In this event, they cover:
Colin and Sidney spend ~45 minutes discussing the rising costs of acquisition and what you can do about it.