Marketo Masterclass: Automation, Enrichment, and Conversion

Marketo Masterclass: Automation, Enrichment, and Conversion

From advanced demand tactics to faster sales qualification, you’ll follow the journey of a lead and see first-hand how to drive better results using Marketo with enhanced data.

60 minutes

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Featuring

Stephen Stouffer

Stephen Stouffer

VP of Marketing Operations at SaaScend

Iraj Khaliqi

Iraj Khaliqi

Senior Marketing Operations Consultant at SaaScend

Scott Strand

Scott Strand

Demand Generation Manager at Clearbit

Level up your Marketo instance with better data

Stephen Stouffer and Iraj Khaliqi are Marketo experts who scale GTM teams together at SaaScend. Watch as they walk through exactly how to set up your Marketo instance for better automation, enrichment, and conversion.

From advanced demand tactics to faster sales qualification, you’ll follow the journey of a lead and see first-hand how to drive better results using Marketo with enhanced data.

What you’ll learn:

  • How to enrich your entire database with third-party data
  • How to configure Marketo forms for better conversion rates
  • How to build hyper-personalized Marketo landing pages and emails
  • How to set up and run smart programs for better lead scoring

What to expect

Stephen and Iraj spend about 60 minutes showing you how to get the most of your Marketo instance, followed by some Q&A.