How to Train Google to Generate More Qualified Leads

How to Train Google to Generate More Qualified Leads

Spyros Plessas, Rence Holt, Zoran Arsovski, and Ian Maier explain how to train Google to increase lead quality and pipeline value.

45 minutes

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Featuring

Spyros Plessas

Spyros Plessas

Agency Development Manager at Google

Rence Holt

Rence Holt

Sr. Digital Marketing Consultant at Neo4j

Zoran Arsovski

Zoran Arsovski

Chief Growth Officer at VertoDigital

Ian Maier

Ian Maier

Advertising General Manager at Clearbit

 

Optimize your Google ads for enterprise leads

Want to generate more enterprise leads with Google ads?

Good luck. Scaling this takes more than adding “enterprise” to some keyword groups.

With some critical thinking and the right tools, Neo4j, an industry leader in graph database systems, was able to increase new enterprise leads by 157% with a 54% lower CPL.

The CMO was happy, and the sales team even happier.

But this isn’t a webinar where we just retell a success story. This is where we show you how to do it yourself across Google search, display, and video advertising. Find real, tactical steps to increase lead quality and drive more pipeline.

Watch the recording to learn:

  • Use qualified lead signals to improve quality at each conversion point
  • Calibrate your bids for the estimated value of your leads
  • Make a business case for pipeline impact that gets buy-in across your organization