How to Train Google to Generate More Qualified Leads

Join Rence Holt, Zoran Arsovski, and Ian Maier as they explain how to train Google to increase lead quality and pipeline value.

45 minutes
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Tuesday, July 13th

1:00 PM (EDT)

How to Train Google to Generate More Qualified Leads


Rence Holt
Rence Holt
Sr. Digital Marketing Consultant
Zoran Arsovski
Zoran Arsovski
Chief Growth Officer
Ian Maier
Ian Maier
General Manager

Optimize your Google ads for enterprise leads

Want to generate more enterprise leads with Google ads?

Good luck. Scaling this takes more than adding “enterprise” to some keyword groups.

With some critical thinking and the right tools, Neo4j, an industry leader in graph database systems, was able to increase new enterprise leads by 157% with a 54% lower CPL.

The CMO was happy, and the sales team even happier.

But this isn’t a webinar where we just retell a success story. This is where we show you how to do it yourself across Google search, display, and video advertising. Join us for real, tactical steps to increase lead quality and drive more pipeline.

You’ll learn how to:

  • Use qualified lead signals to improve quality at each conversion point
  • Calibrate your bids for the estimated value of your leads
  • Make a business case for pipeline impact that gets buy-in across your organization

What to expect

Ian, Zoran, and Rence will spend ~30 minutes discussing Performance Max campaigns and how to implement them, followed by some time for Q&A.

Can't attend? Register anyway, and we'll share the recording to watch whenever works best for you.