How to Train Google to Generate More Qualified Leads

Spyros Plessas, Rence Holt, Zoran Arsovski, and Ian Maier explain how to train Google to increase lead quality and pipeline value.

45 minutes
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How to Train Google to Generate More Qualified Leads

Featuring

Spyros Plessas
Spyros Plessas
Agency Development Manager at Google
Rence Holt
Rence Holt
Sr. Digital Marketing Consultant at Neo4j
Zoran Arsovski
Zoran Arsovski
Chief Growth Officer at VertoDigital
Ian Maier
Ian Maier
Advertising General Manager at Clearbit
 

Optimize your Google ads for enterprise leads

Want to generate more enterprise leads with Google ads?

Good luck. Scaling this takes more than adding “enterprise” to some keyword groups.

With some critical thinking and the right tools, Neo4j, an industry leader in graph database systems, was able to increase new enterprise leads by 157% with a 54% lower CPL.

The CMO was happy, and the sales team even happier.

But this isn’t a webinar where we just retell a success story. This is where we show you how to do it yourself across Google search, display, and video advertising. Find real, tactical steps to increase lead quality and drive more pipeline.

Watch the recording to learn:

  • Use qualified lead signals to improve quality at each conversion point
  • Calibrate your bids for the estimated value of your leads
  • Make a business case for pipeline impact that gets buy-in across your organization