How to Grow like a Developer Services Company

How to Grow like a Developer Services Company

Dev services veterans Brian Kotlyar and Martin “Gonto” Gontovnikas joined Colin for an in-depth discussion about the ins & outs of developer-focused marketing: what it is, how to approach content for developers, and what non-B2D companies can learn from B2D companies.

45 minutes

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Featuring

Martin "Gonto" Gontovnikas

Martin "Gonto" Gontovnikas

Co-founder, HyperGrowth Partners

Brian Kotlyar

Brian Kotlyar

Senior Vice President, Demand Generation at New Relic

Colin White

Colin White

Head of Demand Generation at Clearbit

About a year ago, Clearbit started an in-depth analysis of the PLG SaaS space. Amongst our findings was the fact that Developer & Product Tools were the most common category for unicorns on the list.

We wanted to get to the bottom of this -- what makes developer-focused marketing so successful, and how do you know you’re doing it right?

Luckily, we have a few friends with TONS of experience in developer-focused companies:

  • Brian Kotlyar, the SVP of Demand Gen at New Relic
  • Martin “Gonto” Gontovnikas, a serial B2B SaaS investor and advisor for developer-focused companies

We talked them both into joining Colin, Clearbit’s Head of Demand Gen, for an in-depth discussion about the ins & outs of developer-focused marketing.

You’ll learn how to:

  • What is developer-focused marketing and what makes it unique
  • How to approach campaigns & content for developers
  • What non-B2D companies can learn from B2D companies

What to expect

Colin, Brian & Gonto spend ~45 minutes shedding some light on why a product-led approach to growth works so well for business-to-developer companies.

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