How to Grow like a Developer Services Company
Dev services veterans Brian Kotlyar and Martin “Gonto” Gontovnikas joined Colin for an in-depth discussion about the ins & outs of developer-focused marketing: what it is, how to approach content for developers, and what non-B2D companies can learn from B2D companies.
45 MIN
View Recording
Featuring
Martin "Gonto" Gontovnikas
Co-founder, HyperGrowth Partners
Brian Kotlyar
Senior Vice President, Demand Generation at New Relic
Colin White
Director of Demand Generation at Clearbit
About a year ago, Clearbit started an in-depth analysis of the PLG SaaS space. Amongst our findings was the fact that Developer & Product Tools were the most common category for unicorns on the list.
We wanted to get to the bottom of this -- what makes developer-focused marketing so successful, and how do you know you’re doing it right?
Luckily, we have a few friends with TONS of experience in developer-focused companies:
- Brian Kotlyar, the SVP of Demand Gen at New Relic
- Martin “Gonto” Gontovnikas, a serial B2B SaaS investor and advisor for developer-focused companies
We talked them both into joining Colin, Clearbit’s Head of Demand Gen, for an in-depth discussion about the ins & outs of developer-focused marketing.
You’ll learn how to:
- What is developer-focused marketing and what makes it unique
- How to approach campaigns & content for developers
- What non-B2D companies can learn from B2D companies
What to expect
Colin, Brian & Gonto spend ~45 minutes shedding some light on why a product-led approach to growth works so well for business-to-developer companies.
