How to Grow like a Developer Services Company

About a year ago, Clearbit started an in-depth analysis of the PLG SaaS space. Amongst our findings was the fact that Developer & Product Tools were the most common category for unicorns on the list.

We wanted to get to the bottom of this -- what makes developer-focused marketing so successful, and how do you know you’re doing it right?

Luckily, we have a few friends with TONS of experience in developer-focused companies:

• Brian Kotlyar, the SVP of Demand Gen at New Relic
• Martin “Gonto” Gontovnikas, a serial B2B SaaS investor and advisor for developer-focused companies

We talked them both into joining Colin, Clearbit’s Head of Demand Gen, for an in-depth discussion about the ins & outs of developer-focused marketing.

You’ll learn how to:

• What is developer-focused marketing and what makes it unique
• How to approach campaigns & content for developers
• What non-B2D companies can learn from B2D companies

What to expect

Colin, Brian & Gonto spend ~45 minutes shedding some light on why a product-led approach to growth works so well for business-to-developer companies.