How to Automate Lead Prioritization for Faster Revenue
Jon Delich, Head of RevOps at Clearbit, and friends from Tray.io and SaaScend discuss best practices for prioritizing leads and how Marketing, Sales, and Operations teams all need to play a part.
45 MIN
View Recording
Featuring
Jon Delich
Head Of Revenue Operations at Clearbit
Leonid Eskin
Head of Demand Generation at Tray.io
Stephen Stouffer
VP of Marketing Operations at SaaScend
Identify top opportunities for targeted sales and marketing
Having too many leads can actually hinder your team’s ability to unlock more revenue quickly.
That’s why you need a strong, automated workflow for lead prioritization.
Unlocking a smart system that accurately brings your most-likely-to-convert accounts to the top of the sales queue is easier than you think. All you need are the right tools, the right data, clear communication, and a little bit of know-how.
This webinar with our friends from Tray.io and SaaScend supplies the know-how, plus tips for how to get started on the rest.
They explain:
- What data matters when systematically scoring your leads
- How to build a tech stack that moves rich, real-time data where it needs to be
- How to effectively surface best-fit opportunities to sales
What to expect
Jon, Lenny, and Stephen spend an hour discussing best practices for prioritizing leads and how Marketing, Sales, and Operations teams all need to play a part.
Learn more!
Explore our Modern Guide to Lead Qualification — 11 chapters on how to build a B2B SaaS lead qualification system that drives revenue.
You'll find lead scoring and routing frameworks, tools, and best practices to fit your company's stage of growth.
