Developing a PQL: The tools and techniques you need to accomplish it

PQLs (Product Qualified Leads) aren’t a new concept.

But they're often misunderstood, ill-defined, and shrouded in mystery with no real guidance to integrate them — until now.

Clearbit welcomes Census and one of our favorite customers, Notion, to dive deep into how to actually implement PQLs.

You’ll walk away knowing:

• Considerations you need to make before implementing PQLs
• How to layer firmographic and fit data onto your product data
• Frameworks to score and create PQLs in SQL Models
• How to make your PQLs and scoring system available to your CRM end users

What to expect

Experts from Census, Clearbit, and Notion spend about 50 minutes helping you understand how to implement and measure a PQL strategy, followed by Q&A.

Learn more

• Explore our Modern Guide to Lead Qualification. 11 chapters on how to build a B2B SaaS lead qualification system that drives revenue — includes lead scoring and routing frameworks, tools, and best practices to fit your company's stage of growth.
• Prefer reading? Check out When and how to develop a PQL framework.