Developing a PQL: Tools and techniques you need to accomplish it

Discover tools, frameworks, and other processes to help you implement PQLs at your company.

30 minutes
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Developing a PQL: Tools and techniques you need to accomplish it

Featuring

Julie Beynon
Julie Beynon
Head of Analytics at Clearbit
Trevor Fox
Trevor Fox
Growth at Census
Jessica Zhang
Jessica Zhang
Data Scientist at Notion

PQLs (Product Qualified Leads) aren’t a new concept.

But they're often misunderstood, ill-defined, and shrouded in mystery with no real guidance to integrate them — until now.

Clearbit welcomes Census and one of our favorite customers, Notion, to dive deep into how to actually implement PQLs.

You’ll walk away knowing:

  • Considerations you need to make before implementing PQLs
  • How to layer firmographic and fit data onto your product data
  • Frameworks to score and create PQLs in SQL Models
  • How to make your PQLs and scoring system available to your CRM end users

What to expect

Experts from Census, Clearbit, and Notion spend about 50 minutes helping you understand how to implement and measure a PQL strategy, followed by Q&A.