B2B Performance Advertising in a Cookieless World
Zoran Arsovski and Ian Maier discuss recent and upcoming changes to third-party cookies and the impact to B2B advertising on Facebook and Google.
54 MIN
View Recording
Featuring
Zoran Arsovski
Chief Growth Officer at VertoDigital
Ian Maier
Advertising General Manager at Clearbit
The New-World Guide to Facebook and Google Ads
iOS 14.5. Intelligent Tracking Prevention (ITP). Google going cookieless in 2022.
The advertising world is experiencing a major shake-up.
If you jump into any B2C advertising forum, you could scroll for hours and still see chatter on the topic. So far, B2B has been eerily quiet. But a cookieless world impacts all of us.
Unlike our B2C counterparts, a shift away from cookie-based conversion tracking presents an opportunity for B2B advertisers.
And it's an opportunity they can begin to seize right now.
Watch the recording to learn
- How the loss of conversion data impacts B2B advertising efforts
- How to protect your performance from iOS 14.5 and future cookie-killing changes
- How using new data activation methods can actually improve lead quality and pipeline on Facebook and Google Ads
Prefer reading?
- Get the high-level takeaways in: No cookies, no problem: the new key to leverage machine learning in advertising
- Explore the future of B2B advertising: how to do cookieless tracking
